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The key to scaling a link building campaign is to have a system in place. Throughout my career, I’ve always tried to simplify things and break things down into redundant parts that can be systemised as much as possible.
The outcome of which is a very robust system that can be broken into sections in a 1 person for 1 task type set up. With this philosophy in mind so long as you can break those tasks down into easy to follow steps, then you can scale the tasks infinitely.
If we bring a white hat, outreach and content based campaign into its core components it looks something like this:
That’s it, client link building in 5 sentences.
These 5 steps require 3 people, possibly 4 if you include a content creator for both the original piece and any ongoing pieces (for placement on other sites in the form of guest posts or sponsored posts etc).
So what do you need?
Ok so let’s take a step back for a second, this is what happens when I get a new client:
Ok back in the game, so what does each person do?
This is an important role and is paid as such, I pay my guy $30 an hour.
His role is to:
This person should be somebody with experience and with some knowledge of SEO so that he can address any questions from the team.
I hold meeting with this person regularly and trust them with access to my paypal account, which I use mainly just to put money in so he can spend it on content or sponsored posts etc
After hiring them, I have no other contact with the prospector and outreach(er?) my only point of contact is the project manager and if he decides that somebody isn’t up to the task, we cut them and hire a replacement.
I recommend that you do this job yourself, until you know your system inside and out, and ease somebody into the fold by gradually handing off duties to them. The reason for this is that if you just throw everything at them all at once, it is a lot of responsibility and you won’t have built up any trust of this persons abilities to perform the role.
This role is basically data entry level, so I pay as little as possible for it, generally I find people who are used to being VA’s etc and charge around $3.33 per hour.
And that’s it, no real difficulty, easy for anybody to do.
This is a little more difficult, so I pay a little more for it $5-10.
This person needs to speak PERFECT English, and be conversational, this is because a lot of the interaction you have with people can’t be scripted so they need to be able to respond to to a multitude of different people and react in the best interests of the site.
Having a good rapport with targets opens up lots of opportunities for both the current campaign and any future contact you have with them. It can also drive prices down for any paid placements etc 😉
There you, go, if you have these 3 roles filled, or 2 if you take the project manager role yourself, you can scale your link building efforts to the moon if you need to.
For example, if I take away the project manager role, a recent team I have hired at a combined cost of $8.33 per hour for 20 hours per week, have:
All in their first week. So what is that $166 for 23 relevant, authoritative links?
Not too shabby!
My link building training system will do all of this for you, simply hire some low cost staff ($3 an hour) and hand them my training documents, and never worry about links again.