Dan

– Well, hello, motherfuckers. First hot day in England for a long, long time so I figured I’d use the natural light and do a live video. I’ve never done one of these live before so let’s see how it works out. Okay. So, this is the big-ass 10k per month PPL slash site rental getting leads, part one. The reason I say it’s part one, getting leads, is because there are two aspects to this. One is the actual creation, the ability to get leads for people. The second is actually selling it to people. The second one’s pretty fucking hard. You’ll have to watch the video but I don’t personally love this model which is why I don’t do it. I have done it in the past, there’s some examples I’ll show you in a little while but that’s how it goes. So I’m gonna give you a really basic overview of how to make any of this shit work, right? So traffic plus conversion rate optimization, CRO, plus calibration equals leads and I’ve given you some examples of places to learn those things. So me for traffic, just as an example, if you want to SEO or some minor paid things, Nick, I wanna say Disabato, don’t know how to say his name, runs a really cool conversion optimization newsletter which I pay for. It comes out once a week. it’s called I want to say it’s called Revise Weekly but I’m not entirely sure. And calibration, I teach this but you’re generally gonna have to do this yourself. If you want to have an idea of what this kind of thing is and how to look at it you want to see www.danray.me/cal cal for calibration. Sweet, so if you can master this you can pretty much sell anything on the internet. If you can get traffic to something, you can convert that traffic, and you can calibrate based on data and results you’ll get leads for absolutely anything. That’s the end of the video, and I’ll see you all later. Nah, fuck me Okay. You have to know your numbers. That’s one of the most important things when selling shit like this. So you need to actually sell some questions kind of like, how many visits equals a lead. How much traffic do you have to buy? Say you’re doing FB ads, that’s Facebook, if you’re doing Facebook ads, how many people do you need to send to your page for them to fill in all, whatever your conversion thing is? Because the second question is, how much does a lead cost? How much are you paying for that traffic? How much are you paying for that traffic that you need to get a lead? And then how much can you sell a lead for? If you can’t sell a lead for more than you’re buying it for get out of the fucking business, it’s stupid right. So this is why I’m gonna go into this in the next video but, I like to target people who can make my entire cost, my entire monthly cost, off one sale. It sounds hard to do, well there are a fuck-load of these things that nobody else is targeting I’ll give you some examples in the next video and obviously that needs to be, the price you can sell a lead for needs to be higher than the price you can buy a lead for. Makes fucking sense right? I will get to your, I can see some comments coming in, I will get to them but I’m just gonna run through this first and I’ll answer them afterwards. Choosing the correct model is the way to do success and who are you selling to, we’ll get into this in part two, just because it’s a, it’s the type of thing where it’s not as common sense as you think because most people have a natural consumer mindset so you’re thinking who do I buy from? B to B is a completely different mindset and I’ll talk about that in the next video. Okay, there are four variations of this model and there are probably more but these are the four that came up when I was planning this. Selling leads directly, so it’s like, a lead costs 10 pounds for example, every lead I send you, you pay me 10 grand. You can rent a site. So if you’re getting, I don’t know, 15 leads a week from a site, you can just say, we’re generating 15 leads do you want to rent the site? And then every lead either below or above that, they’re all yours. You can rent pages on your sites. Say your site is focused on different locations. So, London, Manchester, Leeds for example. A London business will buy the London one, et cetera, et cetera. Another one is percentage of sales. We’ve just seen a post like this in the group where it’s like, you get a part of the business or a percentage of sales. The reason I don’t like this one is simply because you’re not in control. You’re sending the leads, but you’re not in control of the sales process. So who do they talk to once they become a lead? How good are they at closing leads and stuff like that. You can’t control any of that so I don’t like to work on this thing. Many many people every week offer me fucking percentage thing they say, I’ll bring you leads whatever, they want me to be like the fulfilment for their SEO agency. Turned down flat. My mouth is very dry today. So essentially, the gold here is to find a working model and replicate it. This sort of model, it’s gonna be different in different industries, different formats, we’ll get into that in a little while, but some things that you’ll need. Traffic, obviously. A landing page and an auto-responder. So that’s just the traffic goes to the landing page. Those people are then contacted via an auto-responder. A good offer, ’cause no one’s gonna buy something that’s shit. Generally you’ll need a domain, to host your landing pages or whatever. I like call tracking, so I’ll buy a geo-targeted number so it records the calls so you can then go back and check if, like some people complain like, the lead was shit or it wasn’t good enough, it wasn’t high enough quality, what you want to do is, make sure you have the recordings of these calls so you can listen back and you can say, actually they were genuinely interested and you fucked it up. It’s just good to have that kind of thing on the back-burner. You’ll probably need some hosting if you’re doing it this way. There we go. Just ’cause you need to host your domain obviously. Or you could fuck all of that stuff and just have traffic and ClickFunnels. This is where all the smart marketers would have a ClickFunnels affiliate code because they make millions of pounds doing that but I don’t have one, so fuck it Right, so I think we’re done with that side now. Over here. I’m gonna show you two examples of funnels. I’m not gonna show you the actual examples but explain to the examples and give you some ways that I’ve used them and what kind of leads were generated for people. Is anyone watching? Couple, couple of comments too. I’ll get to the comments after I’ve finished the video. So, I’ve just split out the funnel into the basic concepts here. Traffic, step one, landing page, email lists and retargeting, to actually send the offer, and an actual offer itself. If you have all those things you’re gonna be pretty much good. I’ve used this kind of funnel for a bathroom installation site. I used a site rental model for this. So bathroom installation in Leeds, whatever, and then sold it, rented the site and eventually sold it. Boiler repair and replacements. So I have a friend who does it, just to help him out a little bit we set him up with this kind of funnel. He’s making thousands of pounds every day now ’cause he just hired a guy, he’s gonna do all of his work for him. So now he has leads and automation, so it doesn’t work anymore. What up Dan? He’s not in the group so he won’t see that. And a restaurant directory. This is something I don’t talk about very often but I used to, run a directory thing. It was like the best restaurants in Leeds and people would pay me to be one of the premium advertised ones on it. Traffic came in millions of ways, so leaflets in hotels, I even bought a QR code on the bus, but that was deemed illegal because they didn’t want people scanning shit when they’re driving in their car or whatever. The idea was to target people who were in Leeds as tourists and get them to go to restaurants. ‘Cause everyone’s just like, where do I go to eat? ‘Cause there’s fuck-loads of restaurants in Leeds. I put my leaflets, paid hotels to let me put leaflets in them and then every one of those people downloaded the app. It wasn’t really an app, it was more like a web app. So it wasn’t like an iPhone, whatever. This is something that, this is the second type of funnel now. It’s a little more specific. You have to have a very, very specific target in mind. So I’m gonna show you an example for a personal trainer targeting new moms. This was like, most of the people who were interested especially in January, of losing weight, having a personal trainer, going to bootcamps, shit like that, people who’ve recently had babies, they’re also really easy to target on Facebook so I chose them. What you do is, you say, you have a little video out. Video is important here because they’re so cheap in terms of views and getting your face out there. Get X for free. So this is your first offer. Get whatever it is for free. So this was like a, come to the mommy baby belly bootcamp, or some shit like that. Just like a group training thing. Once they click on the ad, they come to a landing page where you talk their email, name and number, whatever information you want. If they leave all that shit they then go to a thank you page and this is quite important, it’s quite powerful. Offer X, which is a second thing that seemed valuable, if they call you immediately. So right now you have their information, but to actually get them to call you is invaluable. Something else, it’s like get your first individual premium training session. So it’s like an hour just on your own, right? Get that for free if you call now. If you do that, you’ve generally got a client. This is what we’ve found from running this actual funnel. Everybody who lands on this page should be re-targeted via Facebook, AdWords, whatever networks you’re using, and also email them. But make sure the re-targets are video ads because again, super super cheap. You’re looking at one or two P per view. If you know about Canvas, and you want to set one up, Canvas ads are fantastic because it keeps stuff in Facebook. It makes it even cheaper because Facebook don’t want people going to leave their ecosystem So if you can keep somebody on Facebook via a Canvas ad it’s fantastic because Canvas is just your, whatever your landing page is, but just hosted on Facebook. I use this for personal trainers, I just gave the example of targeting new moms. I use this exact same funnel for used car buyers. So it wasn’t like, people selling cars, it was people wanting to buy cars, and then they sell them at showrooms in person. And also, there’s quite a weird one. Motocross ignition systems. These things cost like, 30-40 quid to build but they sell them for 200-300 quid. The profit margins are huge. They can afford a lot of ads, especially if it’s video. And Motocross people are very very fucking easy to target. So I’ve underlined this over here ’cause it’s very fucking important. Find the angle. If you can find the angle to interest people in your video ads it’s a gold rush, it’s so easy to do. I’ve written down some traffic sources here, there are a bajillion more of them but some basic ones. Snapchat, which believe it or not still has some validity in the world. LinkedIn, never had success with LinkedIn but some people do. Facebook groups, you’ve seen this one but here I’m talking about local Facebook groups. So, where is he? The boiler replacement guy, his traffic came from these Facebook groups. So he’d go in and be like, get your boiler checked up for free this winter ’cause British Gas are charging a fortune to do it, he’ll do it for free. When he got there, he’ll be like, stick a sticker on the boilers, and be like, call me if it breaks. Every time a boiler broke, they go to check the boiler they see his number, call him straight away, and he’s got a 200-300 pound job. SEO, obviously. Instagram, fucking fantastic especially if you’re in these sort of industries like personal trainers and stuff like that. The better you look and the better you can make yourself look on Instagram, you’ll drive a fuck-load. I’m looking at doing a case study where I grow like 100,000 Instagram following, and see what the traffic’s like from it. Don’t quote me on that but I might try it. Sites like builder.com and there are loads of these things where it’s just, to find somebody specific to do whatever job you have. Facebook ads, YouTube, banner ads. I got several SEO clients once from a local web design, now what was it? There was a web design one, and there was, can’t remember what it was. This is specific trade but a forum dominated the SERPs and I just bought a banner ad on there. If you want more customers or whatever, it was to do with this sort of model. Just buy a banner ad on these sites that have your audience on them, no problems. Reddit is fucking fantastic but you have to be, you have to be okay with banter because you will get ripped to shreds on there. AdWords obviously. Thumbtack, people like that. If you find the angle, find the traffic source, give ’em a good offer, and that’s the crux of this model. We’ll get into how to make 10 grand from it in the next video which I might do tomorrow but I’ve had this written up here for 2-3 weeks and I’ve only just got to it so we’ll se how that goes. I’m not really looking forward to editing this one for YouTube because I feel like I didn’t look at the camera very much but fuck it, natural like, it’s how it is. Let’s see what the comments are like. See what da comment look like. This app I use no longer tells me the comments that people are making. It tells me that people are making comments but doesn’t actually show me them. So just gonna go on Facebook and have a look. Oh, there’s only one. Rick Dogmore, hi to you too. If you’ve got any questions about this leave ’em below. Tega as well, Tega howdy doody son. That’s it. I’m gonna try and edit this for YouTube now. Not looking forward to it ’cause I feel like it wasn’t my best but live video, sunshine, natural light, let it go. Right. On that note I will see you all, probably tomorrow. We’re doing Book Club tomorrow, if you want to read the first two chapters of A New Earth tonight, by Eckhart Tolle, 6 p.m. tomorrow, be there or you know, don’t be.

UPDATE: There is a complete list of all of the operators in this article from my boiiiii Joshua

Common link prospecting queries

1. 1. MDKW market defining keywords
      1. Head terms We discussed in last video, no point going into it again
      2. ■ Kayak ■ kayaking ■ paddling
      3. ■ Kayak blog ■ Kayaking resources ■ Places to kayak intitle:list
   2. CDKW customer defining keywords
      1. Aimed more to finding your target audience
      2. ■ Kayaker ■ Paddler ■ Playboater
      3. ■ Playboater blog ■ Kayaker resources ■ Paddler vacation intitle:list
   3. PCKW product/category keywords
      1. Help you find things that may have gone undiscovered, target specific types of kayakers
      2. ■ Sea kayak ■ Sit on top kayak ■ Playboat ■ Creekboat ■ Inflatable kayak ■ Fishing kayak ■ waveski
   4. ITLs industry thought leaders
      1. Help you uncover opportunities, interviews of these people could be done for you etc
      2. The bog dogs ■ John Kimantas ■ Tyler Bradt ■ Harvey Golden
      3. Also search amazon for authors and forums that they probably participate in
      4. ■ [ITL] interview ■ intitle:“[ITL]” ■ [ITL] forum
   5. CCN’s competing company names
      1. Good to find out how bloggers etc treat companies like yours, what links do they get, how, why
      2. ■ [CCN] review ■ [CCN] forum  ■ [CCN] interview ■ [CCN] “guest article or post”
   6. GKWs geographic keywords
      1. It makes sense to dominate your local area first, be on the news, local media etc
      2. ■ State/province ■ Region ■ City ■ Neighborhood ■ ZIP code
      3. ■ [GKW] events ■ [GKW] blog ■ [GKW] kayak blog ■ [GKW] directory ■ [GKW] reviews
   7. RVKWs related vertical keywords
      1. Adjacent vertical, i call them bridge but its the same thing
      2. ■ Canoes ■ Rafting ■ Biking ■ Hiking ■ Boat Building 
      3. ■ [RVKW] blog list ■ [RVKW] news ■ [RVKW] forum ■ [RVKW] “guest post” ■ [RVKW] “roundup” ■ “[RVKW] resources” ■ [RVKW]

Our job in this area is primarily to filter out the shit, we can do that by forcing Google to show us what we want in the first 2/3 pages, anything beyond that is mostly useless.

Here is how to combat this issue:

1. Research phrases
2. Advanced operators
3. Tactic-specific footprints

An example is this, pause the video and try these 2 operators now, see the difference:

“crm guest post”  

CRM intitle:“guest post.”

Some overlap but mostly a bunch of new domains just by changing the query

Anatomy of a productive link prospecting query

We will continue the CRM example

1. Research phase
   1. Spend time building huge lists of synonyms
   2. You will uncover bridge areas, which are fine so long as you create content specifically for their vertical
   3. Customer relationship management “Customer relationship management”
   4. ■ CRM ■ customer relationship management ■ “customer relationship management” ■ ~crm ■ call center ■ “call center” ■ social crm ■ “social crm” ■ small business crm  ■ “small business” crm ■ business crm
2. Tactic specific footprints
   1. Footprints are things are specifically used regularly in particular page types, to find footprints just look for ⅚ pages that meet your criteria and look for commonly used phrases
   2. Guest posts for example use ■ guest post ■ “guest post” ■ “about the author” ■ “write for us” ■ “blog for us” ■ “guest blog for us” ■ “guest blogger” ■ guest blogger ■ guest contributor ■ “guest contributor” ■ “this is a guest post”
3. Advanced search operators
   1. My favourite and the absolute best way to find targets, I’ll make a video specifically on these at some point, think of them as filters, a way of speaking googles language and asking them extremely specifically what to show you, including particular file types
   2. List of operators at /link-prospecting
   3. Pour one out for dead homies ~ + daterange: link: inanchor: allinanchor:

Queries in action

Eric gave us a list of the exact queries he would use to run a guest posting campaign for a CRM site, you can find them on the page, from these queries Eric Eric gained 200 queries to run and scrpaed the top 10 results for each query, leaving him leaving an initial list of 581 domains on the surface digging down this is likely thousands of opportunitites

Research Phrases

■ CRM ■ customer relationship management ■ “customer relationship management” ■ ~crm ■ call center ■ “call center” ■ social crm ■ “social crm” ■ small business crm ■ “small business” crm ■ business crm

Operators and Footprints

■ guest post ■ “guest post” ■ “about the author” ■ “write for us” ■ “blog for us” ■ “guest blog for us” ■ “guest blogger” ■ guest blogger ■ guest contributor ■ “guest contributor” ■ “this is a guest post” ■ intitle:contributor ■ inurl:contributor ■ intitle:guest ■ inurl:guest ■ intitle:“guest post” ■ inurl:“guest post” ■ intitle:“write for us” ■ inurl:“write for us”

The tilde has since been retired so negates the rest of this chapter in Erics book but he talks about:

• Tilde Enables Synonym Discovery for Big Head Terms
• Tildes Work in Conjunction With Intitle and Inurl Operators
• Combine Tilde with Negative Operator for Interesting Lateral Leaps
• Tilde Impact on Domain Diversity Within Guest-Posting Prospect Queries

This operator list comes from Moz

Transcript:

– Yo, yo, yo! Link prospecting day, chapter seven. Sorry if I look like I’m eating. I’ve just finished one of these, Nurtrigrain, blueberry flavour, amazing! And pretty healthy too apparently. I’m also rocking the, if you can see that, black jaguar, white tiger #savethetigers. You gotta check out the tigers. They’re fucking amazing. We spoke about MDKWs market defining keywords in yesterday’s video. So, go back and check that out. These are essentially the head terms. The big, really broad keywords. That start you on the path to the rest of them. Examples of these are, we’re gonna use an example of a site that sells kayaks. That’s what Eric came up with. So, we’re gonna roll with it. These are gonna be head terms, sort of, you know check out our last video for more info on this. Examples of these are kayak, kayaking, and paddling. You can see much more of this all in the accompanying blog post. I’ve got the exact ones that I would use and stuff. So, if you need the exact examples of queries that have become up with. You can check that url out. It’s danray.me/link-prospecting that’s gonna contain the actual specific queries Eric used in these examples. We’re also gonna look at CDKWs. Let me just shut this door. We’re gonna look at CDKWs. These are customer defining keywords. These are sort of aimed at more finding your actual audience. We’re gonna, like they’re more a, sort of the longer tail things. The things that once people start typing these in, they’re gonna buy once they find you. Examples of these are kayaker, paddler, and play-boater. These are ways to describe the customers that you’re gonna, that you’re targeting. The next section is PCKWs. I don’t really like these little abbreviations. But product category keywords. These are ways to find undiscovered ideas. And they target specific types of kayakers. For example, sea kayak, sit-on-top kayak, play-boat, creek-boat, inflatable kayak. These things are good because they give you specific target markets. But you are going to have to produce some very, very specific content to attract those people. Next up is ITLs. Industry thought leaders, so, you find out whose being interviewed within your industry. You know, it uncovers places for you to be interviewed and stuff like that. Good examples of here, the big dogs are John Kimantas, Tyle, don’t know how to say this, how do you put a t after d? Tyle Bradt, don’t know! Harvey Golden. You also then need to search Amazon, because these mother fuckers write books. People who are thought leaders tend to write books. They don’t always deserve a book. But, it’s a thing these days. People write books. Next up, we’re looking at CCNs. These are competing company names. So, essentially this is just to see how other companies within your industry, your competition are treated by the media. Sort of, how many links they’re getting. What they’re doing, why they’re doing it. And how they’re doing it. To get links, and to get attention. You’ll uncover opportunities because anything that your competitors do, you can then do as well, all right? GKWs, these are geographic keywords, it just makes sense to dominate locally. So, you might as well be listed in your local media, on the news, etc. And the good examples of this, are your city or town, your zip or postcode in your country. Very, very simple ones. The next is RVKWs. So, this is related vertical keywords. These are adjacent, or vertical bridges. I call them bridges, because it’s sort of like if you can imagine here’s your industry, and here’s the next industry to you. If you can build a logical bridge over to it. To target their audience with what, with stuff that you have. You know sort of related. You can do that. Good examples for this, are canoes, rafting, biking, hiking, and boat building. If you want my versions of these things. I’ve got a shit load of them. Mainly it’s finding guest posts, and resource page links. At this url danrayme./free-training, the specific examples of the ones that Eric came up with for these specific types. Are this one danray.me/link-prospecting. I’ll be going over to a new part of the office that you’ve not seen yet. Okay, so, essentially our job here is to filter out the shit, right? We’re trying to look at search results, filter out the stuff that doesn’t, not that necessarily that it’s shit, but it’s not relevant to us. So, we’re gonna force Google to show us exactly what we need. You tend to want this in the first one or two pages. Because everything below that is really shit. You can do this in three ways. One, the research phrases. Two, the advanced operators. And three, tactics specific footprints. I know I’ve got it in the wrong order here. But it doesn’t matter. As an example of this, we could show you two different sets of results. For, essentially looking for the same thing. Eric uses the CRM, so customer relationship management. And it tends to be a software. But, he uses that as an example here. If you type in this exact term. So, you put the quotation marks. CRM guest post. You’ll find some guest posts. If you then type in this, which is CRM in title and then guest post, and then we’ll look at the results, and see that they are both very, very different. There’s going to be some overlap but essentially you’re getting two separate lists. You can then add these new domains to your target lists. The research phase is just essentially finding synonyms. You’ll sort of uncover bridge content. Or bridge ideas. So, an example of this, is the words customer relationship management both with quotation marks, and without quotation marks. Tactics specific footprints. So, we use these regularly in, is a thing that I use regularly within specific pages. So, if you want to search a list of CRM sites. They will all use similar language. And sort of, if you want to find all of the specific sites made on a certain, like a WordPress theme. You can find a footprint that’s used within that theme. That, you know, Google will tell you a list of it. Where are we? Yeah, if you check five to six pages of, so you need to find five examples of the thing that you want. And then sort of look for common phrases used, excuse me, look for common phrases used within that. Advanced search operators, so, these are my favourite thing, I love just fucking around with them. And just experimenting. I’ll make a specific vid about that. But essentially this is you speaking Google’s language. Your making them show you, exactly what you want. You can sort of specify a file type, you can specify exactly which words you want to see. There’s a whole list of them. I’ve included one from Moz. At this url so danray.me/link-prospecting. I’ve linked to them, but I’ve also just included it on the page too. There are a huge amount of dead operators. One sec. Pouring one out, for our dead hommies. ‘Cause some of these things were fantastic fucking servants for us. As you may have guessed already one of them is, I don’t know how to say it, but Tilde, T-I-L-D-E, however you fucking say that. Eric put a whole section on it, which I’ve obviously cut out. He talked about, these are just the named, the chapters of his book. So, Tilde enables synonym discovery for big head terms. Tilde’s work in conjunction with in title and in url operators. You can combine Tilde with negative operative for interesting lateral leaps. And Tilde impact on domain diversity. Within guest posting prospects queries. So, you can see how deep he gets into it. Obviously, we can’t use them now. So, there is no point in going into it. But a couple of the, my favourite discontinued ones, let’s say. Are obviously, the Tilde, the Tilde looks like this. There’s also the plus. A good friend of mine. Link, which was a great friend of mine. You used to be able to just type link, and then the website. And then it would bring you all of the links that link to it. Oh, in anchor, and you can see, you can see sort of why these things were discontinued. And all in anchor. So, you can see why these things were discontinued because it gave SEOs a sort of inclination as to what Google were looking for. And you could see exactly what links websites had. This would just essentially put you on super power. So, you could find out every single synonym. You could, and create endless lists of search queries. So, I can kind of see it. But, you know, they were my boys. So, I didn’t want to see them go. Let’s talk about something I don’t have on the white board. So, Eric also in his book which, you should probably buy, if you want the exact things. He gave a list of all of this that I’ve just spoken about in this video. He gives a list of all of the queries that he came up with you, using these exact instructions. And it’s essentially a road map. And he found there are some stats. Okay, after combining these three things. He came up with a list of 200 queries. Which, give or take is probably about right. He scraped the top 10 results. So, just the first page of results for each query. So, and you end up with 581 domains. And that’s just surface level. These are just for guest posts too. So, you know, if you do this for every single link type that we discussed in the previous videos, you’re gonna have a fuck load of results. And you’re gonna get a shit load of links. If you approach them properly, and you have something worthy of being linked to. Those videos are also in the past. I think that’s about it. I’ve given a list of all of this shit at the url. You should probably check that out. It’s probably one of the most the most necessary accompaniments to the video, because this is very surface level. But if you buy Eric’s book. Go and check out this url. Then buy Eric’s book, you’ll have a pretty good strategy going forward. I’ll catch you tomorrow. Which should be an exciting one.

To find niche directories
“MDKW directory”
“MDKW websites”
MDKW “suggest * URL”

To find interviews with subject matter experts
MDKW intitle:interview
MDKW intitle:“q&a with”
MDKW intitle:“tips from” OR “advice from” OR “chat with”

To find Niche Forums, Social Networking Sites, and Q/A Sites
MDKW community
intitle:MDKW forum
MDKW inurl:blogs

To find Professional Associations
MDKW association
MDKW associated
MDKW intitle:“of america” (or other locale)

To find Company Profile Listing Opportunities
MDKW add job*
MDKW submit software
MDKW submit pdf
MDKW add coupon
MDKW submit contest
MDKW events
MDKW free tools

To find Resource Curators
MDKW roundup
“Useful MDKW links” library
MDKW resources list

To find Content Placement Opportunities
MDKW “guest post”
MDKW inurl:category/guest
MDKW “guest article”
MDKW “write for us”

Transcript –

– Good day, good day, back again with, I think this is Chapter six, but I’m not entirely sure, anyway the title, How To Conduct a Link Opportunity Analysis of Your Keyword Space, right, one minute in and I’m about to start the video. So there are three Steps to this, it’s Eric Ward’s little system that he has for basically determining what keywords you should use and how to find opportunities for them. We’re basically gonna go through seven characteristics of what they are, there’s three Steps, one, two and the third one is over on the whiteboard, but let’s work from here. So first, you need to know your market defining keywords, from now on we’ll be calling that MDKW, ’cause I swear it does, these are sort of head terms or broad slash, like really, really broad ways of saying what you want to say, so for example, in my industry, SEO and link building are two of the ones, that I would use primarily, there are seven characteristics Eric gives on these, the first one is they probably don’t convert, so nobody’s gonna be like typing in SEO and then buying from the person who shows up first, right, straightaway anyway. The second one is words that the market uses to describe themselves, so I describe myself doing SEO and link building, right, particularly link building, but SEO in a more broad sense. They generally have, this number three, they generally have one to two word phrases, there’ll be a crowded and competitive marketplace in the SERPs, but not many ads sort of targeting them, the reason there are no ads targeting them is because they don’t convert, simples, right. The fourth one is the keywords you wouldn’t really target with PPC, again, you’re not gonna get your monies back, so things like online marketing, again, SEO, link building, that sort of stuff, the broad keyword itself won’t convert, but maybe things within that will. Number five, they’re generally like a root or a seed keyword or a head term, which some people call it and you can extract these generally from your SEO or PPC campaigns, if you’re running these type of things, these are where you’ll start, you’ll end up with the ones that are worth paying for, because they’ll convert sort of more long tail type things. Number six, there are common names for practitioners within your industry, so what are the experts called and number seven, the final one, words that are commonly used in the names of publications within your market, so if you’re thinking in terms of SEO, it’s like SEO roundtable, you know, all the sort of the known SEO sites, they all use SEO within the title, that’s because that’s what it’s known as, right, that’s what the industry’s called. All of these things together, they help you measure and gauge your market space to see whether or not there are valid terms within there, once you work out these sort of, what are we calling it? MDKWs, MDKWs, we’ll move over to Step two. Okay, Step two, how do you like the new, I’ve got a new setup here going, by the way, I’m not sure about the audio, it’s like a shotgun mic, so I’ve not got my usual lapel on, but let me know how it sounds. I’ll also, I’ll be doing these from London next week, and so the 18th, 19th and 20th, I’m going to London for a very, very, very special reason, I’m not going to tell you anything about it, but I’m super fucking excited, totally irrelevant, but Step two, design queries for each opportunity site, I will be giving you these queries as well, I couldn’t fit them on the board and the board kept falling off, so I’ve had to Sellotape it up, but I will give you the queries on a web page, which I’ll link wherever the links go in this, whatever platform you’re watching this on. So once you know what the MDKWs are, you need to develop queries for them, there are eight ways to find them, eight types of queries and ways to find them, these eight are just generally the ones, that we went over in the last video, like types of assets and stuff like that, but I’m gonna show you how Eric says that we should find these things. So the first one, look for blogs and news sites and trade publications within your industry, this is simply because logs equal interest, interest equals experts, experts equals link opportunities. Generally the way you wanna think about this is I’ve got the questions on my phone, so, are their blogs in the Top 10? If not, then you’re generally not broad enough, if there are, make a note of the expert engagement and content creation promotion as solid direction of your link building efforts, that was a fucking mouthful, wasn’t it? The second one, I like the way he’s done this as well, “look for” in everything, the second one, look for niche directories specific to industry are always, always worth it, there’s no point not being on an industry-specific directory, it just doesn’t make sense, if somebody’s on that site looking for your type of thing, there’s a chance that they’ll click on your result, why not, right? There’s no point, it might be low numbers, but there’s no point missing out on that potential traffic. The third one, look for interviews with experts, interviews equal that there is an expert class, people who are defined as, or thought of as experts within your space and that essentially means that you could be one of them, which is you know, no harm being an expert, right? You need to do two things, this is Eric’s, Eric Ward’s advice, not mine, so find all the big dogs, he didn’t say that, find all the big dogs in your business, who’ve been interviewed, get them all together, do a group interview, ask them 10 great questions, throw them all together into one linkable asset, include yourself in and that generally promotes you to their level, so if people are reading you know, the 15 Biggest SEO Experts and then number 16 is you, puts you in their class, right? So be aware of that. Look for niche forums, social conversations, question-answer sites and stuff like that, this tells you what the online community’s like in your space. Remember that not everybody has caught up with sort of Web 2.0 and 100,000 people more than happy to use forums and stuff like that, I know it’s a little bit out of date now and not many people use forums, but some industries are completely reliant on forums and this will help determine whether it’s worthwhile to put your resources into online conversations, right, wherever the people are, you find all these, where are we? You find all of these things, find out where your people are and that should be where you put your resources, no point doing it in forums, if everyone’s on social, right, very simple. Number five, look for professional associations, this indicates that there’s a high level of business organisation within your space, this is good, because it gives you a chance to get listed by all these associations, go to events and that type of thing, if there are associations, there’s gonna be events for it as well. Okay, so there are two points to this one, so opportunities for links, join the organisation, meet them, tell them about what you do, etc., and this in very, very specific, big capital letters, no business cards, business cards are the fucking devil, we had a conversation about this in DCWD last week, I just said, if you’re giving your business cards to people, they’re just taking them home and throwing them the fuck away, nobody cares about ’em, nobody’s getting in contact with you, give them something memorable, I recommended that, this doesn’t work in every industry, but if you’re selling SEO and stuff like that, something personality based, if you make an impression on that person, take a little selfie, send a selfie back to them, it does two things, it lets them recall your situation, so if you send them a picture of yourself, they remember exactly who you were, when you text them later on and it also gives them something to remember you by. So okay, number… where are we, six, look for company profile listing opportunities, these are generally earned through submitting specific content types, I would describe these things as, like if you had the chance to, you know, here’s, here are the Top White Papers in my industry, here’s you know, like video submission sites, these are the videos about XXX, whatever, if you have a chance to submit specific types of media, then just fucking do it, right, if there are chances for this stuff, you might as well take advantage of it, they’re easy links to get and industry specific and relevant, those are always fantastic links. Number seven, is that right? Yeah, look for resource curators, they’re sort of weekly and monthly, generally in the form of round ups, so here’s you know, the Top 10 weekly posts about, I don’t know, link building and stuff like that, I don’t think I have, no, I said this last time, so look for round ups, sort of Top 10 lists, This Week in SEO, that sort of thing, no specific notes on this one and the final one, number eight, look for content placement opportunities and that will increase traffic, sales, brand recognition, that’s sort of the job of the SEO, if you can find these opportunities, anything that will increase traffic, sales and brand recognition, you have to take it, this is sort of guest posts, product reviews, all those type of like placement opportunities, where you’re creating content to place on another site, if you can find these things, they’re fantastic, I don’t recommend ever using them as the one solution, I just spoke to somebody about this yesterday, what’s up? You never want like guest posts to be your only link type, that’s a fucking awful strategy and you need to diversify, but as part of these eight, this is a fantastic example, if you can find them, it’s a good sign that you’re in the right industry or that there are opportunities within your industry and with that in mind, we’ll be going over to the whiteboard for Step three. Okay, so just quickly, we’re gonna look at Step three, which is analyse your results and recalibrate, so based on Steps one and two, this is analysing what we’ve done and then we’re gonna show you ways to, I say we, me,I’m gonna show you ways to determine whether or not there are good link opportunities within your space, right. So first, a good but quite unreliable way to compare the opportunity size is to analyse the number of opportunities within the Top 10, so you need to run, to do this, you’re going to need to do the same number of queries for each linked type, so we’re talking about all different types here, so blog news sites, stuff like that, you’re gonna have to do the same number of queries for each one, I’ll give you all of the queries either below or up here, wherever, wherever I can put links on whatever platform you’re watching this. The problem with this is that the queries themselves, you’ll probably use the ones listed, but different sort of… different markets use different sort of words and variations of these sort of keywords and link queries, you’re gonna have to come up with your own ones probably and I’ll talk about that in one second, so let’s step over here and this brings us to recalibrations, this is sort of how to, if these things aren’t working for you, this is how to fix it, so you need to try your own substitutions for the opportunities mentioned, so all of the ones that I came up with and I’m gonna give you the ones that Eric specifically mentions in his book, wherever the links go, but I can’t give you the ones that I use, because they’re in my paid system and people have already paid for it, so I can’t therefore take a chunk out and give it you for free, but if you just Google, Google search operators and search queries, I’m sure you’ll find thousands and thousands of them. If these queries seem off to you, they probably are, just remember that you know your market best, so try to come up with your own versions of these things. If you’re not getting good or relevant results, then your MDKW is possibly too narrow, so you need to broaden them, so in the case of me, like link building is probably a good one, because it’s primarily what I teach, but if no good opportunities are coming up for me, I’m gonna broaden it to SEO, always niche up, right, if you can’t find what you’re looking for, broaden the niche up, so we can even go higher than SEO to online marketing and then generally to marketing, then generally to business, things like that and that is it, I will see you in tomorrow’s video.