video post

– Well, hello, motherfuckers. First hot day in England for a long, long time so I figured I’d use the natural light and do a live video. I’ve never done one of these live before so let’s see how it works out. Okay. So, this is the big-ass 10k per month PPL slash site rental getting leads, part one. The reason I say it’s part one, getting leads, is because there are two aspects to this. One is the actual creation, the ability to get leads for people. The second is actually selling it to people. The second one’s pretty fucking hard. You’ll have to watch the video but I don’t personally love this model which is why I don’t do it. I have done it in the past, there’s some examples I’ll show you in a little while but that’s how it goes. So I’m gonna give you a really basic overview of how to make any of this shit work, right? So traffic plus conversion rate optimization, CRO, plus calibration equals leads and I’ve given you some examples of places to learn those things. So me for traffic, just as an example, if you want to SEO or some minor paid things, Nick, I wanna say Disabato, don’t know how to say his name, runs a really cool conversion optimization newsletter which I pay for. It comes out once a week. it’s called I want to say it’s called Revise Weekly but I’m not entirely sure. And calibration, I teach this but you’re generally gonna have to do this yourself. If you want to have an idea of what this kind of thing is and how to look at it you want to see www.danray.me/cal cal for calibration. Sweet, so if you can master this you can pretty much sell anything on the internet. If you can get traffic to something, you can convert that traffic, and you can calibrate based on data and results you’ll get leads for absolutely anything. That’s the end of the video, and I’ll see you all later. Nah, fuck me Okay. You have to know your numbers. That’s one of the most important things when selling shit like this. So you need to actually sell some questions kind of like, how many visits equals a lead. How much traffic do you have to buy? Say you’re doing FB ads, that’s Facebook, if you’re doing Facebook ads, how many people do you need to send to your page for them to fill in all, whatever your conversion thing is? Because the second question is, how much does a lead cost? How much are you paying for that traffic? How much are you paying for that traffic that you need to get a lead? And then how much can you sell a lead for? If you can’t sell a lead for more than you’re buying it for get out of the fucking business, it’s stupid right. So this is why I’m gonna go into this in the next video but, I like to target people who can make my entire cost, my entire monthly cost, off one sale. It sounds hard to do, well there are a fuck-load of these things that nobody else is targeting I’ll give you some examples in the next video and obviously that needs to be, the price you can sell a lead for needs to be higher than the price you can buy a lead for. Makes fucking sense right? I will get to your, I can see some comments coming in, I will get to them but I’m just gonna run through this first and I’ll answer them afterwards. Choosing the correct model is the way to do success and who are you selling to, we’ll get into this in part two, just because it’s a, it’s the type of thing where it’s not as common sense as you think because most people have a natural consumer mindset so you’re thinking who do I buy from? B to B is a completely different mindset and I’ll talk about that in the next video. Okay, there are four variations of this model and there are probably more but these are the four that came up when I was planning this. Selling leads directly, so it’s like, a lead costs 10 pounds for example, every lead I send you, you pay me 10 grand. You can rent a site. So if you’re getting, I don’t know, 15 leads a week from a site, you can just say, we’re generating 15 leads do you want to rent the site? And then every lead either below or above that, they’re all yours. You can rent pages on your sites. Say your site is focused on different locations. So, London, Manchester, Leeds for example. A London business will buy the London one, et cetera, et cetera. Another one is percentage of sales. We’ve just seen a post like this in the group where it’s like, you get a part of the business or a percentage of sales. The reason I don’t like this one is simply because you’re not in control. You’re sending the leads, but you’re not in control of the sales process. So who do they talk to once they become a lead? How good are they at closing leads and stuff like that. You can’t control any of that so I don’t like to work on this thing. Many many people every week offer me fucking percentage thing they say, I’ll bring you leads whatever, they want me to be like the fulfilment for their SEO agency. Turned down flat. My mouth is very dry today. So essentially, the gold here is to find a working model and replicate it. This sort of model, it’s gonna be different in different industries, different formats, we’ll get into that in a little while, but some things that you’ll need. Traffic, obviously. A landing page and an auto-responder. So that’s just the traffic goes to the landing page. Those people are then contacted via an auto-responder. A good offer, ’cause no one’s gonna buy something that’s shit. Generally you’ll need a domain, to host your landing pages or whatever. I like call tracking, so I’ll buy a geo-targeted number so it records the calls so you can then go back and check if, like some people complain like, the lead was shit or it wasn’t good enough, it wasn’t high enough quality, what you want to do is, make sure you have the recordings of these calls so you can listen back and you can say, actually they were genuinely interested and you fucked it up. It’s just good to have that kind of thing on the back-burner. You’ll probably need some hosting if you’re doing it this way. There we go. Just ’cause you need to host your domain obviously. Or you could fuck all of that stuff and just have traffic and ClickFunnels. This is where all the smart marketers would have a ClickFunnels affiliate code because they make millions of pounds doing that but I don’t have one, so fuck it Right, so I think we’re done with that side now. Over here. I’m gonna show you two examples of funnels. I’m not gonna show you the actual examples but explain to the examples and give you some ways that I’ve used them and what kind of leads were generated for people. Is anyone watching? Couple, couple of comments too. I’ll get to the comments after I’ve finished the video. So, I’ve just split out the funnel into the basic concepts here. Traffic, step one, landing page, email lists and retargeting, to actually send the offer, and an actual offer itself. If you have all those things you’re gonna be pretty much good. I’ve used this kind of funnel for a bathroom installation site. I used a site rental model for this. So bathroom installation in Leeds, whatever, and then sold it, rented the site and eventually sold it. Boiler repair and replacements. So I have a friend who does it, just to help him out a little bit we set him up with this kind of funnel. He’s making thousands of pounds every day now ’cause he just hired a guy, he’s gonna do all of his work for him. So now he has leads and automation, so it doesn’t work anymore. What up Dan? He’s not in the group so he won’t see that. And a restaurant directory. This is something I don’t talk about very often but I used to, run a directory thing. It was like the best restaurants in Leeds and people would pay me to be one of the premium advertised ones on it. Traffic came in millions of ways, so leaflets in hotels, I even bought a QR code on the bus, but that was deemed illegal because they didn’t want people scanning shit when they’re driving in their car or whatever. The idea was to target people who were in Leeds as tourists and get them to go to restaurants. ‘Cause everyone’s just like, where do I go to eat? ‘Cause there’s fuck-loads of restaurants in Leeds. I put my leaflets, paid hotels to let me put leaflets in them and then every one of those people downloaded the app. It wasn’t really an app, it was more like a web app. So it wasn’t like an iPhone, whatever. This is something that, this is the second type of funnel now. It’s a little more specific. You have to have a very, very specific target in mind. So I’m gonna show you an example for a personal trainer targeting new moms. This was like, most of the people who were interested especially in January, of losing weight, having a personal trainer, going to bootcamps, shit like that, people who’ve recently had babies, they’re also really easy to target on Facebook so I chose them. What you do is, you say, you have a little video out. Video is important here because they’re so cheap in terms of views and getting your face out there. Get X for free. So this is your first offer. Get whatever it is for free. So this was like a, come to the mommy baby belly bootcamp, or some shit like that. Just like a group training thing. Once they click on the ad, they come to a landing page where you talk their email, name and number, whatever information you want. If they leave all that shit they then go to a thank you page and this is quite important, it’s quite powerful. Offer X, which is a second thing that seemed valuable, if they call you immediately. So right now you have their information, but to actually get them to call you is invaluable. Something else, it’s like get your first individual premium training session. So it’s like an hour just on your own, right? Get that for free if you call now. If you do that, you’ve generally got a client. This is what we’ve found from running this actual funnel. Everybody who lands on this page should be re-targeted via Facebook, AdWords, whatever networks you’re using, and also email them. But make sure the re-targets are video ads because again, super super cheap. You’re looking at one or two P per view. If you know about Canvas, and you want to set one up, Canvas ads are fantastic because it keeps stuff in Facebook. It makes it even cheaper because Facebook don’t want people going to leave their ecosystem So if you can keep somebody on Facebook via a Canvas ad it’s fantastic because Canvas is just your, whatever your landing page is, but just hosted on Facebook. I use this for personal trainers, I just gave the example of targeting new moms. I use this exact same funnel for used car buyers. So it wasn’t like, people selling cars, it was people wanting to buy cars, and then they sell them at showrooms in person. And also, there’s quite a weird one. Motocross ignition systems. These things cost like, 30-40 quid to build but they sell them for 200-300 quid. The profit margins are huge. They can afford a lot of ads, especially if it’s video. And Motocross people are very very fucking easy to target. So I’ve underlined this over here ’cause it’s very fucking important. Find the angle. If you can find the angle to interest people in your video ads it’s a gold rush, it’s so easy to do. I’ve written down some traffic sources here, there are a bajillion more of them but some basic ones. Snapchat, which believe it or not still has some validity in the world. LinkedIn, never had success with LinkedIn but some people do. Facebook groups, you’ve seen this one but here I’m talking about local Facebook groups. So, where is he? The boiler replacement guy, his traffic came from these Facebook groups. So he’d go in and be like, get your boiler checked up for free this winter ’cause British Gas are charging a fortune to do it, he’ll do it for free. When he got there, he’ll be like, stick a sticker on the boilers, and be like, call me if it breaks. Every time a boiler broke, they go to check the boiler they see his number, call him straight away, and he’s got a 200-300 pound job. SEO, obviously. Instagram, fucking fantastic especially if you’re in these sort of industries like personal trainers and stuff like that. The better you look and the better you can make yourself look on Instagram, you’ll drive a fuck-load. I’m looking at doing a case study where I grow like 100,000 Instagram following, and see what the traffic’s like from it. Don’t quote me on that but I might try it. Sites like builder.com and there are loads of these things where it’s just, to find somebody specific to do whatever job you have. Facebook ads, YouTube, banner ads. I got several SEO clients once from a local web design, now what was it? There was a web design one, and there was, can’t remember what it was. This is specific trade but a forum dominated the SERPs and I just bought a banner ad on there. If you want more customers or whatever, it was to do with this sort of model. Just buy a banner ad on these sites that have your audience on them, no problems. Reddit is fucking fantastic but you have to be, you have to be okay with banter because you will get ripped to shreds on there. AdWords obviously. Thumbtack, people like that. If you find the angle, find the traffic source, give ’em a good offer, and that’s the crux of this model. We’ll get into how to make 10 grand from it in the next video which I might do tomorrow but I’ve had this written up here for 2-3 weeks and I’ve only just got to it so we’ll se how that goes. I’m not really looking forward to editing this one for YouTube because I feel like I didn’t look at the camera very much but fuck it, natural like, it’s how it is. Let’s see what the comments are like. See what da comment look like. This app I use no longer tells me the comments that people are making. It tells me that people are making comments but doesn’t actually show me them. So just gonna go on Facebook and have a look. Oh, there’s only one. Rick Dogmore, hi to you too. If you’ve got any questions about this leave ’em below. Tega as well, Tega howdy doody son. That’s it. I’m gonna try and edit this for YouTube now. Not looking forward to it ’cause I feel like it wasn’t my best but live video, sunshine, natural light, let it go. Right. On that note I will see you all, probably tomorrow. We’re doing Book Club tomorrow, if you want to read the first two chapters of A New Earth tonight, by Eckhart Tolle, 6 p.m. tomorrow, be there or you know, don’t be.

UPDATE: There is a complete list of all of the operators in this article from my boiiiii Joshua

Common link prospecting queries

1. 1. MDKW market defining keywords
      1. Head terms We discussed in last video, no point going into it again
      2. ■ Kayak ■ kayaking ■ paddling
      3. ■ Kayak blog ■ Kayaking resources ■ Places to kayak intitle:list
   2. CDKW customer defining keywords
      1. Aimed more to finding your target audience
      2. ■ Kayaker ■ Paddler ■ Playboater
      3. ■ Playboater blog ■ Kayaker resources ■ Paddler vacation intitle:list
   3. PCKW product/category keywords
      1. Help you find things that may have gone undiscovered, target specific types of kayakers
      2. ■ Sea kayak ■ Sit on top kayak ■ Playboat ■ Creekboat ■ Inflatable kayak ■ Fishing kayak ■ waveski
   4. ITLs industry thought leaders
      1. Help you uncover opportunities, interviews of these people could be done for you etc
      2. The bog dogs ■ John Kimantas ■ Tyler Bradt ■ Harvey Golden
      3. Also search amazon for authors and forums that they probably participate in
      4. ■ [ITL] interview ■ intitle:“[ITL]” ■ [ITL] forum
   5. CCN’s competing company names
      1. Good to find out how bloggers etc treat companies like yours, what links do they get, how, why
      2. ■ [CCN] review ■ [CCN] forum  ■ [CCN] interview ■ [CCN] “guest article or post”
   6. GKWs geographic keywords
      1. It makes sense to dominate your local area first, be on the news, local media etc
      2. ■ State/province ■ Region ■ City ■ Neighborhood ■ ZIP code
      3. ■ [GKW] events ■ [GKW] blog ■ [GKW] kayak blog ■ [GKW] directory ■ [GKW] reviews
   7. RVKWs related vertical keywords
      1. Adjacent vertical, i call them bridge but its the same thing
      2. ■ Canoes ■ Rafting ■ Biking ■ Hiking ■ Boat Building 
      3. ■ [RVKW] blog list ■ [RVKW] news ■ [RVKW] forum ■ [RVKW] “guest post” ■ [RVKW] “roundup” ■ “[RVKW] resources” ■ [RVKW]

Our job in this area is primarily to filter out the shit, we can do that by forcing Google to show us what we want in the first 2/3 pages, anything beyond that is mostly useless.

Here is how to combat this issue:

1. Research phrases
2. Advanced operators
3. Tactic-specific footprints

An example is this, pause the video and try these 2 operators now, see the difference:

“crm guest post”  

CRM intitle:“guest post.”

Some overlap but mostly a bunch of new domains just by changing the query

Anatomy of a productive link prospecting query

We will continue the CRM example

1. Research phase
   1. Spend time building huge lists of synonyms
   2. You will uncover bridge areas, which are fine so long as you create content specifically for their vertical
   3. Customer relationship management “Customer relationship management”
   4. ■ CRM ■ customer relationship management ■ “customer relationship management” ■ ~crm ■ call center ■ “call center” ■ social crm ■ “social crm” ■ small business crm  ■ “small business” crm ■ business crm
2. Tactic specific footprints
   1. Footprints are things are specifically used regularly in particular page types, to find footprints just look for ⅚ pages that meet your criteria and look for commonly used phrases
   2. Guest posts for example use ■ guest post ■ “guest post” ■ “about the author” ■ “write for us” ■ “blog for us” ■ “guest blog for us” ■ “guest blogger” ■ guest blogger ■ guest contributor ■ “guest contributor” ■ “this is a guest post”
3. Advanced search operators
   1. My favourite and the absolute best way to find targets, I’ll make a video specifically on these at some point, think of them as filters, a way of speaking googles language and asking them extremely specifically what to show you, including particular file types
   2. List of operators at /link-prospecting
   3. Pour one out for dead homies ~ + daterange: link: inanchor: allinanchor:

Queries in action

Eric gave us a list of the exact queries he would use to run a guest posting campaign for a CRM site, you can find them on the page, from these queries Eric Eric gained 200 queries to run and scrpaed the top 10 results for each query, leaving him leaving an initial list of 581 domains on the surface digging down this is likely thousands of opportunitites

Research Phrases

■ CRM ■ customer relationship management ■ “customer relationship management” ■ ~crm ■ call center ■ “call center” ■ social crm ■ “social crm” ■ small business crm ■ “small business” crm ■ business crm

Operators and Footprints

■ guest post ■ “guest post” ■ “about the author” ■ “write for us” ■ “blog for us” ■ “guest blog for us” ■ “guest blogger” ■ guest blogger ■ guest contributor ■ “guest contributor” ■ “this is a guest post” ■ intitle:contributor ■ inurl:contributor ■ intitle:guest ■ inurl:guest ■ intitle:“guest post” ■ inurl:“guest post” ■ intitle:“write for us” ■ inurl:“write for us”

The tilde has since been retired so negates the rest of this chapter in Erics book but he talks about:

• Tilde Enables Synonym Discovery for Big Head Terms
• Tildes Work in Conjunction With Intitle and Inurl Operators
• Combine Tilde with Negative Operator for Interesting Lateral Leaps
• Tilde Impact on Domain Diversity Within Guest-Posting Prospect Queries

This operator list comes from Moz

Transcript:

– Yo, yo, yo! Link prospecting day, chapter seven. Sorry if I look like I’m eating. I’ve just finished one of these, Nurtrigrain, blueberry flavour, amazing! And pretty healthy too apparently. I’m also rocking the, if you can see that, black jaguar, white tiger #savethetigers. You gotta check out the tigers. They’re fucking amazing. We spoke about MDKWs market defining keywords in yesterday’s video. So, go back and check that out. These are essentially the head terms. The big, really broad keywords. That start you on the path to the rest of them. Examples of these are, we’re gonna use an example of a site that sells kayaks. That’s what Eric came up with. So, we’re gonna roll with it. These are gonna be head terms, sort of, you know check out our last video for more info on this. Examples of these are kayak, kayaking, and paddling. You can see much more of this all in the accompanying blog post. I’ve got the exact ones that I would use and stuff. So, if you need the exact examples of queries that have become up with. You can check that url out. It’s danray.me/link-prospecting that’s gonna contain the actual specific queries Eric used in these examples. We’re also gonna look at CDKWs. Let me just shut this door. We’re gonna look at CDKWs. These are customer defining keywords. These are sort of aimed at more finding your actual audience. We’re gonna, like they’re more a, sort of the longer tail things. The things that once people start typing these in, they’re gonna buy once they find you. Examples of these are kayaker, paddler, and play-boater. These are ways to describe the customers that you’re gonna, that you’re targeting. The next section is PCKWs. I don’t really like these little abbreviations. But product category keywords. These are ways to find undiscovered ideas. And they target specific types of kayakers. For example, sea kayak, sit-on-top kayak, play-boat, creek-boat, inflatable kayak. These things are good because they give you specific target markets. But you are going to have to produce some very, very specific content to attract those people. Next up is ITLs. Industry thought leaders, so, you find out whose being interviewed within your industry. You know, it uncovers places for you to be interviewed and stuff like that. Good examples of here, the big dogs are John Kimantas, Tyle, don’t know how to say this, how do you put a t after d? Tyle Bradt, don’t know! Harvey Golden. You also then need to search Amazon, because these mother fuckers write books. People who are thought leaders tend to write books. They don’t always deserve a book. But, it’s a thing these days. People write books. Next up, we’re looking at CCNs. These are competing company names. So, essentially this is just to see how other companies within your industry, your competition are treated by the media. Sort of, how many links they’re getting. What they’re doing, why they’re doing it. And how they’re doing it. To get links, and to get attention. You’ll uncover opportunities because anything that your competitors do, you can then do as well, all right? GKWs, these are geographic keywords, it just makes sense to dominate locally. So, you might as well be listed in your local media, on the news, etc. And the good examples of this, are your city or town, your zip or postcode in your country. Very, very simple ones. The next is RVKWs. So, this is related vertical keywords. These are adjacent, or vertical bridges. I call them bridges, because it’s sort of like if you can imagine here’s your industry, and here’s the next industry to you. If you can build a logical bridge over to it. To target their audience with what, with stuff that you have. You know sort of related. You can do that. Good examples for this, are canoes, rafting, biking, hiking, and boat building. If you want my versions of these things. I’ve got a shit load of them. Mainly it’s finding guest posts, and resource page links. At this url danrayme./free-training, the specific examples of the ones that Eric came up with for these specific types. Are this one danray.me/link-prospecting. I’ll be going over to a new part of the office that you’ve not seen yet. Okay, so, essentially our job here is to filter out the shit, right? We’re trying to look at search results, filter out the stuff that doesn’t, not that necessarily that it’s shit, but it’s not relevant to us. So, we’re gonna force Google to show us exactly what we need. You tend to want this in the first one or two pages. Because everything below that is really shit. You can do this in three ways. One, the research phrases. Two, the advanced operators. And three, tactics specific footprints. I know I’ve got it in the wrong order here. But it doesn’t matter. As an example of this, we could show you two different sets of results. For, essentially looking for the same thing. Eric uses the CRM, so customer relationship management. And it tends to be a software. But, he uses that as an example here. If you type in this exact term. So, you put the quotation marks. CRM guest post. You’ll find some guest posts. If you then type in this, which is CRM in title and then guest post, and then we’ll look at the results, and see that they are both very, very different. There’s going to be some overlap but essentially you’re getting two separate lists. You can then add these new domains to your target lists. The research phase is just essentially finding synonyms. You’ll sort of uncover bridge content. Or bridge ideas. So, an example of this, is the words customer relationship management both with quotation marks, and without quotation marks. Tactics specific footprints. So, we use these regularly in, is a thing that I use regularly within specific pages. So, if you want to search a list of CRM sites. They will all use similar language. And sort of, if you want to find all of the specific sites made on a certain, like a WordPress theme. You can find a footprint that’s used within that theme. That, you know, Google will tell you a list of it. Where are we? Yeah, if you check five to six pages of, so you need to find five examples of the thing that you want. And then sort of look for common phrases used, excuse me, look for common phrases used within that. Advanced search operators, so, these are my favourite thing, I love just fucking around with them. And just experimenting. I’ll make a specific vid about that. But essentially this is you speaking Google’s language. Your making them show you, exactly what you want. You can sort of specify a file type, you can specify exactly which words you want to see. There’s a whole list of them. I’ve included one from Moz. At this url so danray.me/link-prospecting. I’ve linked to them, but I’ve also just included it on the page too. There are a huge amount of dead operators. One sec. Pouring one out, for our dead hommies. ‘Cause some of these things were fantastic fucking servants for us. As you may have guessed already one of them is, I don’t know how to say it, but Tilde, T-I-L-D-E, however you fucking say that. Eric put a whole section on it, which I’ve obviously cut out. He talked about, these are just the named, the chapters of his book. So, Tilde enables synonym discovery for big head terms. Tilde’s work in conjunction with in title and in url operators. You can combine Tilde with negative operative for interesting lateral leaps. And Tilde impact on domain diversity. Within guest posting prospects queries. So, you can see how deep he gets into it. Obviously, we can’t use them now. So, there is no point in going into it. But a couple of the, my favourite discontinued ones, let’s say. Are obviously, the Tilde, the Tilde looks like this. There’s also the plus. A good friend of mine. Link, which was a great friend of mine. You used to be able to just type link, and then the website. And then it would bring you all of the links that link to it. Oh, in anchor, and you can see, you can see sort of why these things were discontinued. And all in anchor. So, you can see why these things were discontinued because it gave SEOs a sort of inclination as to what Google were looking for. And you could see exactly what links websites had. This would just essentially put you on super power. So, you could find out every single synonym. You could, and create endless lists of search queries. So, I can kind of see it. But, you know, they were my boys. So, I didn’t want to see them go. Let’s talk about something I don’t have on the white board. So, Eric also in his book which, you should probably buy, if you want the exact things. He gave a list of all of this that I’ve just spoken about in this video. He gives a list of all of the queries that he came up with you, using these exact instructions. And it’s essentially a road map. And he found there are some stats. Okay, after combining these three things. He came up with a list of 200 queries. Which, give or take is probably about right. He scraped the top 10 results. So, just the first page of results for each query. So, and you end up with 581 domains. And that’s just surface level. These are just for guest posts too. So, you know, if you do this for every single link type that we discussed in the previous videos, you’re gonna have a fuck load of results. And you’re gonna get a shit load of links. If you approach them properly, and you have something worthy of being linked to. Those videos are also in the past. I think that’s about it. I’ve given a list of all of this shit at the url. You should probably check that out. It’s probably one of the most the most necessary accompaniments to the video, because this is very surface level. But if you buy Eric’s book. Go and check out this url. Then buy Eric’s book, you’ll have a pretty good strategy going forward. I’ll catch you tomorrow. Which should be an exciting one.

To find niche directories
“MDKW directory”
“MDKW websites”
MDKW “suggest * URL”

To find interviews with subject matter experts
MDKW intitle:interview
MDKW intitle:“q&a with”
MDKW intitle:“tips from” OR “advice from” OR “chat with”

To find Niche Forums, Social Networking Sites, and Q/A Sites
MDKW community
intitle:MDKW forum
MDKW inurl:blogs

To find Professional Associations
MDKW association
MDKW associated
MDKW intitle:“of america” (or other locale)

To find Company Profile Listing Opportunities
MDKW add job*
MDKW submit software
MDKW submit pdf
MDKW add coupon
MDKW submit contest
MDKW events
MDKW free tools

To find Resource Curators
MDKW roundup
“Useful MDKW links” library
MDKW resources list

To find Content Placement Opportunities
MDKW “guest post”
MDKW inurl:category/guest
MDKW “guest article”
MDKW “write for us”

Transcript –

– Good day, good day, back again with, I think this is Chapter six, but I’m not entirely sure, anyway the title, How To Conduct a Link Opportunity Analysis of Your Keyword Space, right, one minute in and I’m about to start the video. So there are three Steps to this, it’s Eric Ward’s little system that he has for basically determining what keywords you should use and how to find opportunities for them. We’re basically gonna go through seven characteristics of what they are, there’s three Steps, one, two and the third one is over on the whiteboard, but let’s work from here. So first, you need to know your market defining keywords, from now on we’ll be calling that MDKW, ’cause I swear it does, these are sort of head terms or broad slash, like really, really broad ways of saying what you want to say, so for example, in my industry, SEO and link building are two of the ones, that I would use primarily, there are seven characteristics Eric gives on these, the first one is they probably don’t convert, so nobody’s gonna be like typing in SEO and then buying from the person who shows up first, right, straightaway anyway. The second one is words that the market uses to describe themselves, so I describe myself doing SEO and link building, right, particularly link building, but SEO in a more broad sense. They generally have, this number three, they generally have one to two word phrases, there’ll be a crowded and competitive marketplace in the SERPs, but not many ads sort of targeting them, the reason there are no ads targeting them is because they don’t convert, simples, right. The fourth one is the keywords you wouldn’t really target with PPC, again, you’re not gonna get your monies back, so things like online marketing, again, SEO, link building, that sort of stuff, the broad keyword itself won’t convert, but maybe things within that will. Number five, they’re generally like a root or a seed keyword or a head term, which some people call it and you can extract these generally from your SEO or PPC campaigns, if you’re running these type of things, these are where you’ll start, you’ll end up with the ones that are worth paying for, because they’ll convert sort of more long tail type things. Number six, there are common names for practitioners within your industry, so what are the experts called and number seven, the final one, words that are commonly used in the names of publications within your market, so if you’re thinking in terms of SEO, it’s like SEO roundtable, you know, all the sort of the known SEO sites, they all use SEO within the title, that’s because that’s what it’s known as, right, that’s what the industry’s called. All of these things together, they help you measure and gauge your market space to see whether or not there are valid terms within there, once you work out these sort of, what are we calling it? MDKWs, MDKWs, we’ll move over to Step two. Okay, Step two, how do you like the new, I’ve got a new setup here going, by the way, I’m not sure about the audio, it’s like a shotgun mic, so I’ve not got my usual lapel on, but let me know how it sounds. I’ll also, I’ll be doing these from London next week, and so the 18th, 19th and 20th, I’m going to London for a very, very, very special reason, I’m not going to tell you anything about it, but I’m super fucking excited, totally irrelevant, but Step two, design queries for each opportunity site, I will be giving you these queries as well, I couldn’t fit them on the board and the board kept falling off, so I’ve had to Sellotape it up, but I will give you the queries on a web page, which I’ll link wherever the links go in this, whatever platform you’re watching this on. So once you know what the MDKWs are, you need to develop queries for them, there are eight ways to find them, eight types of queries and ways to find them, these eight are just generally the ones, that we went over in the last video, like types of assets and stuff like that, but I’m gonna show you how Eric says that we should find these things. So the first one, look for blogs and news sites and trade publications within your industry, this is simply because logs equal interest, interest equals experts, experts equals link opportunities. Generally the way you wanna think about this is I’ve got the questions on my phone, so, are their blogs in the Top 10? If not, then you’re generally not broad enough, if there are, make a note of the expert engagement and content creation promotion as solid direction of your link building efforts, that was a fucking mouthful, wasn’t it? The second one, I like the way he’s done this as well, “look for” in everything, the second one, look for niche directories specific to industry are always, always worth it, there’s no point not being on an industry-specific directory, it just doesn’t make sense, if somebody’s on that site looking for your type of thing, there’s a chance that they’ll click on your result, why not, right? There’s no point, it might be low numbers, but there’s no point missing out on that potential traffic. The third one, look for interviews with experts, interviews equal that there is an expert class, people who are defined as, or thought of as experts within your space and that essentially means that you could be one of them, which is you know, no harm being an expert, right? You need to do two things, this is Eric’s, Eric Ward’s advice, not mine, so find all the big dogs, he didn’t say that, find all the big dogs in your business, who’ve been interviewed, get them all together, do a group interview, ask them 10 great questions, throw them all together into one linkable asset, include yourself in and that generally promotes you to their level, so if people are reading you know, the 15 Biggest SEO Experts and then number 16 is you, puts you in their class, right? So be aware of that. Look for niche forums, social conversations, question-answer sites and stuff like that, this tells you what the online community’s like in your space. Remember that not everybody has caught up with sort of Web 2.0 and 100,000 people more than happy to use forums and stuff like that, I know it’s a little bit out of date now and not many people use forums, but some industries are completely reliant on forums and this will help determine whether it’s worthwhile to put your resources into online conversations, right, wherever the people are, you find all these, where are we? You find all of these things, find out where your people are and that should be where you put your resources, no point doing it in forums, if everyone’s on social, right, very simple. Number five, look for professional associations, this indicates that there’s a high level of business organisation within your space, this is good, because it gives you a chance to get listed by all these associations, go to events and that type of thing, if there are associations, there’s gonna be events for it as well. Okay, so there are two points to this one, so opportunities for links, join the organisation, meet them, tell them about what you do, etc., and this in very, very specific, big capital letters, no business cards, business cards are the fucking devil, we had a conversation about this in DCWD last week, I just said, if you’re giving your business cards to people, they’re just taking them home and throwing them the fuck away, nobody cares about ’em, nobody’s getting in contact with you, give them something memorable, I recommended that, this doesn’t work in every industry, but if you’re selling SEO and stuff like that, something personality based, if you make an impression on that person, take a little selfie, send a selfie back to them, it does two things, it lets them recall your situation, so if you send them a picture of yourself, they remember exactly who you were, when you text them later on and it also gives them something to remember you by. So okay, number… where are we, six, look for company profile listing opportunities, these are generally earned through submitting specific content types, I would describe these things as, like if you had the chance to, you know, here’s, here are the Top White Papers in my industry, here’s you know, like video submission sites, these are the videos about XXX, whatever, if you have a chance to submit specific types of media, then just fucking do it, right, if there are chances for this stuff, you might as well take advantage of it, they’re easy links to get and industry specific and relevant, those are always fantastic links. Number seven, is that right? Yeah, look for resource curators, they’re sort of weekly and monthly, generally in the form of round ups, so here’s you know, the Top 10 weekly posts about, I don’t know, link building and stuff like that, I don’t think I have, no, I said this last time, so look for round ups, sort of Top 10 lists, This Week in SEO, that sort of thing, no specific notes on this one and the final one, number eight, look for content placement opportunities and that will increase traffic, sales, brand recognition, that’s sort of the job of the SEO, if you can find these opportunities, anything that will increase traffic, sales and brand recognition, you have to take it, this is sort of guest posts, product reviews, all those type of like placement opportunities, where you’re creating content to place on another site, if you can find these things, they’re fantastic, I don’t recommend ever using them as the one solution, I just spoke to somebody about this yesterday, what’s up? You never want like guest posts to be your only link type, that’s a fucking awful strategy and you need to diversify, but as part of these eight, this is a fantastic example, if you can find them, it’s a good sign that you’re in the right industry or that there are opportunities within your industry and with that in mind, we’ll be going over to the whiteboard for Step three. Okay, so just quickly, we’re gonna look at Step three, which is analyse your results and recalibrate, so based on Steps one and two, this is analysing what we’ve done and then we’re gonna show you ways to, I say we, me,I’m gonna show you ways to determine whether or not there are good link opportunities within your space, right. So first, a good but quite unreliable way to compare the opportunity size is to analyse the number of opportunities within the Top 10, so you need to run, to do this, you’re going to need to do the same number of queries for each linked type, so we’re talking about all different types here, so blog news sites, stuff like that, you’re gonna have to do the same number of queries for each one, I’ll give you all of the queries either below or up here, wherever, wherever I can put links on whatever platform you’re watching this. The problem with this is that the queries themselves, you’ll probably use the ones listed, but different sort of… different markets use different sort of words and variations of these sort of keywords and link queries, you’re gonna have to come up with your own ones probably and I’ll talk about that in one second, so let’s step over here and this brings us to recalibrations, this is sort of how to, if these things aren’t working for you, this is how to fix it, so you need to try your own substitutions for the opportunities mentioned, so all of the ones that I came up with and I’m gonna give you the ones that Eric specifically mentions in his book, wherever the links go, but I can’t give you the ones that I use, because they’re in my paid system and people have already paid for it, so I can’t therefore take a chunk out and give it you for free, but if you just Google, Google search operators and search queries, I’m sure you’ll find thousands and thousands of them. If these queries seem off to you, they probably are, just remember that you know your market best, so try to come up with your own versions of these things. If you’re not getting good or relevant results, then your MDKW is possibly too narrow, so you need to broaden them, so in the case of me, like link building is probably a good one, because it’s primarily what I teach, but if no good opportunities are coming up for me, I’m gonna broaden it to SEO, always niche up, right, if you can’t find what you’re looking for, broaden the niche up, so we can even go higher than SEO to online marketing and then generally to marketing, then generally to business, things like that and that is it, I will see you in tomorrow’s video.

– Yo, yo, yo, what up? Back again with chapter, I think this is number six and in case you’re wondering, yes, that is my hands that smell like pumpkin latte flavoured hand soap, it’s delicious, I keep sniffing my hands with it. Anyway, today is about Finding Link Opportunity Types, this carries on directly from the last one, so if you didn’t watch the last video, Linkable Assets, go check that shit out immediately. Eric Ward, again, more Eric Ward, little bit of Dan Ray at the bottom, because I just wanted to make sure you had a full list of link opportunity types and Eric just says the most popular ones. So, going from linkable assets to link opportunity types, in the last video, this is what we went over, so find all of your assets and create any new asset ideas, once you’ve done those two things, then you need to, this is the content of this video, so we’re going to brainstorm link types for every possible asset that you have, so for example, almost every single link campaign, you’re going to have a thought leader, so we’re gonna use me as an example, I consider myself a thought builder in the link building industry, obviously because I’m giving you my thoughts. So using me as an example, assuming that I have agreed to do two content pieces, two content placement pieces, one hosted piece for my own sites or YouTube or whatever and give up my time for stuff like roundups, interviews and podcasts, etc., these are the opportunity types that are available to me and then Eric gave another example at the bottom, so guest posts obviously, these go here for one of the two content pieces, expert roundups, they’re my time, podcasts, my time, interviews, my time, industry, that should be industry news, this is if I’ve come up with something new or something that nobody’s ever thought of before, so some sort of unique mindset or unique new link type, a new way of finding links, something like that, it would be worthy of news, these are very hard to come up with, but you know, if I had some unique data, so if I discovered something that nobody else has discovered before, I had data points on it, people will happily link to my data and cite it within their articles, ’cause there’ll be a lot of, if I come up with something brand new, that blows the world apart, people are gonna be like citing it in their own information, their own writings, their own videos and you’d think that most people, most moral people will say, “Dan raised the information, “here’s a link to the original source of it,” where I will have published my unique data. Blog comments, I can go to other blog posts about what I talk about, link building and stuff like that, I could even go to On-page type articles and give a little bit of link building information, yeah, this would be great if you backed it up with this, it would be a super powerful tactic, whatever. Broken links, so if stuff’s gone missing, quite recently, not quite recently, about 18 months ago, a huge blog in the SEO industry went missing, there was a mad scramble to sort of… garner the links that that site had, so you would create a piece, that was worthy of being in there, that replaced a piece that was linked to you on that site, go and approach all the people, who linked to it and say, yo, I’ve got a replacement piece, that’s just as good, do you fancy it? I got a shitload of links off that and resource pages, so essentially just sites that say, you know, here’s some good link building blogs, whatever, we’ll go into these a little bit more in the next part. Eric Ward said if you are selling a dog brush, a particular type of bespoke dog brush, I don’t know, I’ve not got it available to me, I bought my cat this thing called a LICKI Brush, so you put it in your mouth and you like stroke your cat, as if you’re licking him, like their mum, she fucking hates it, but anyway, I guess we’re talking about something like that here, so an eCommerce store, that sells a particular type of dog brush, a couple of link types available, pet-related charities, thanking donors, so you could donate to pet charities, they’ll say, you know, “Thanks Dan Ray for your 100 pound donation,” whatever, pet product reviews, you would send them the thing to get reviewed, doggy video sites, so you’d show how much dog, like make videos of how much dogs love this new brush type thing, bloggers who own dogs, because obviously bloggers have authority, they sometimes write about their dog, you know, it’s worth a link there, it’s a relevant link and contest, you can sort of say, you know, get a dog brush, write us a, you know, dog fucking fan fiction, some shit like that, very decent examples there, you need to do this for every single possible asset, that you have within your organisation, so we’re talking about all of the linkable assets that we spoke about in the last video, you would determine all of the ones, that you have, what they are and then determine, sort of make mindmaps of the opportunities that are available for that particular thing. So let’s talk about a couple of common link opportunity types, I just went through a few there, but that was more to show you them in relation to what the linkable asset was. So content placements, such as guest posts, educational pieces, so you and somebody else writing an article together, that type of thing and How To sort of articles on news sites, company profile listings, so this is not so much directories, I have written directories there, but it’s not so much directories, we have that later down here, but this is more like… stories type thing, so this is what this organisation does more like a featured piece, you know, you might have, give them some PDFs, give them some videos, give them some coupons, you know, things like that and they’ll say, you know, this company does this and here’s some free shit from them. Open conversation opportunities, so we’re talking about forums, question-answer sites like Quora, Quora, Quora, don’t know how to say it, and sort of blog comments, things like that, anything where you can take part in or start a conversation. Editorial mentions, so these are my favourite type of link, I’ll put a little star next to them, so you all know, these are resource links, so people saying, “This is a useful resource,” but don’t get it confused with resource page links, it’s not a page listing out resource, it’s just saying you know, “I’m writing about outreach emails, “there’s good systems for outreach emails, “check out Dan Ray’s system,” that sort of thing within content. Actual directories, so these are just curated lists of companies, right, they’re not always curated, curated ones are the best type, but just lists of companies, here’s all of the the dog, fucking dog products eCommerce sites out there. Resource lists, so you’re looking at the best, the top, this week’s best, you know, that type of thing. Sponsored links, you know, these are just paid for, make sure they’re always no followed and make sure they’re disclosed within the article, just to stick with Google’s terms of service, you can sometimes get away with it, sometimes they won’t do it naturally, but you know, just to be safe, I mean, the link’s not like porn, you’re trying to drive traffic through, right. A couple of the ones that Eric didn’t mention, that I just wanna split into sections and tell you about, so calling types, so a couple of the ones that haven’t been mentioned here, these are the ones, that are used most often, so we’re looking at broken links, link expert roundups, local links in a bridge method, so you’re looking at things that are just other businesses within your town, niche links, so things that are not quite related to you, but might have your same audience, online PR type links, very, very long term, I’ve talked about all these before in previous videos, so I’m just listing them off quickly, local bloggers and uni student blogs, these are sort of calling types, you wanna do pillow links to sort of diversify your link types and stuff like that, manufacturers, video sites, professional organisations, conferences and events and Wikipedia, those type of things, they’re good links, but like just used to mainly diversify the types of links that you have, extra link types such as competitor links, infographics, the skyscraper method, that is quite possibly too good for this methodology, but it’s very, very hard and expensive to do, so I don’t recommend it regularly. With that in mind, tomorrow’s should be a little bit more exciting, a little bit more complicated too, so I might just split it into two videos, I’m gonna show you how to find link types, I believe, don’t quote me on that, but yeah, that’ll be it for today and I’ll catch you tomorrow.

– Yo, yo, yo, what’s up? Today we’re gonna talk about linkable assets, which is the most asked question in my group, it’s always is what content we’re gonna have, what can we create for this and people message me specifically and say, “Yo, Dan, what can I do with this?” rather than asking the group, just asking the group, more minds are better than one, right? And if I have something to add, that hasn’t already been there, I’ll find it and put it in. So with that little moan out of the way, let’s talk about Linkable Assets. Again, as per usual, the Eric Ward side, the Dan Ray side, we’ll get into Eric’s first. I have added a few of my own little snippets to this, because I feel like this particular section of Eric’s book is not that well… filled out, so with this Asset Analysis thing, it’s basically just… like a one-sentence chapter, so I’ve filled it out for you, sort of condensed it down and given you what I think Eric was trying to get at with it. So without further ado, the first step in the Erik Ward system is asset analysis, so this is just determining what you already have and stuff like that, in terms of online assets and linkable assets. With asset analysis, it’s important to take your time, don’t rush this, because you are gonna end up not finding the right stuff, that you’re looking for. Be honest with yourself and I can’t stress this enough, you need to honestly ask yourself the next two questions and if you can’t answer them properly or honestly, you’re just gonna fail a lot of the time, is it good? And that’s not you going, “Yeah, it’ll do,” it’s, is it good? Like we want good stuff, not just, “It’s good enough.” if you were your target prospect, would you link to it? If you wouldn’t, why the fuck should they? Do you see what I’m saying? Very, very simple set of questions, ask these, answer them honestly, I know it can be very hard, to be honest and sometimes you can think, “This looks good,” ask your mates, post it in the group, ask them, actually no, don’t post it in the group, but ask your friends, send it to them via PM or whatever and yeah, that’s how you do an asset analysis. Now, I’m just gonna tell you a few of the common asset categories, Eric gives you these ones and it’s pretty hard to argue with any of them, so free apps and tools on your site, I will give you some examples of what I’ve done in these later on, I don’t know how I’m gonna show you that though, maybe I’ll just post links, but free apps and tools on your site, so if you have something that’s useful to your target audience, a tool or an app or something like that, it’s bound to get links, right, if it’s useful to people, they’re gonna get links, apps and tools, something that’s fairly easy to do, think of something that people have to do over and over again, think of a way to automate it, systemize it, release it as an app or a tool. Products and services to review or as contests, so this is your basic review type link, send it to people, who have your audience and get them to review it, perhaps hold a contest for you know, you’ll win, dunno, like a MacBook or something, something relevant to your audience, it will attract the type of people, that I don’t, personally, I don’t run contests, because I believe that it’s just a way to get a lot of freebie hunters and generally someone who doesn’t even care that much he’s gonna win the contest, I’ve done a few in my group, small things like DCWD Access, but I just wanna, mainly I just wanna embarrass you guys, by making you make me stupid videos, which some of you did, so well done. Widgets, tools, images, data to publish, so these are all great things to have on your own site, but Eric’s talking about them here, in terms of you giving other people access to use them on their sites, so widgets, things like, it’s not so much done anymore, but sort of like the Amazon affiliate thing, so if Amazon, if you want to embed Amazon products on to your WordPress site, you instal the Amazon widget and it can generally have a link back to your site, I suggest not doing that, ’cause a lot of people have been fucked by it lately, not lately, but in the last five years or so. Tools, goes without saying, something useful, a tool for people to use, images, sort of viral images, infographics, stuff like that and data, data is my favourite one of these, because if you have unique data, that nobody else has, people have to cite you on it, if it’s useful to your audience and people want to publish it, use it as part of their articles, which you know, they do, because they don’t want to do it themselves, they have to cite it, they have to cite where they got the data from and guess where that is? You. Right, thought leaders and subject matter experts, this is something that people don’t really take that much notice of, but people themselves can be a linkable asset, so I consider myself to be my linkable asset, right, if I’m pushing the Dan Ray brand and trying to get links to Dan Ray, I’m sending sort of a personality-filled video, you’ve seen the way I write probably, so I’m teaching, I’m positioning myself as a thought leader or at least a subject matter expert, in terms of the link building, you can’t always do this, because there is an element of charisma involved, if your client doesn’t have charisma or you don’t have charisma to speak of, it can be very difficult to position yourself in these places, so not everybody can do it, but give it a go, put yourself on video 10, 15 times and we’ll see what you’ve got. Partner relationships, so this is little things like a lot of sort of boring niches, right, so if you have a client, who’s in what’s considered to be a boring niche, they’re gonna have sort of trade organisations, other businesses that they’ve partnered with in the past, even clients and stuff like that, any relationship that your client or you already have with manufacturers and stuff like that, you can absolutely use them to get links as well. Job listings, events and coupons, I don’t really need to explain that one, it’s very, very simple, I’m sure you’ve all seen these things, where it’s like, come and be the mayor of fucking some, you know, backwater town in New Guinea, is that a place? Job events and stuff like that, there’s things that are interesting and out of the ordinary, people will generally link to it, they’ll get shared on Facebook and stuff like that, not something that I would use regularly, but you know, worth a go. Here is where my wheelhouse is, or where my wheelhouse tries to be, consistent publishing, you can do this with blogs, videos, podcasts, etc. what I would advise against with this is to take a lower frequency, but higher quality, so I’d rather you publish one really good thing every three months, than a piece of shit every week, right, it kind of goes without saying, but a lot of people think, “Oh, all I need to do is hit that, you know, “get that one article a week out, or that one video a week,” that’s all well and good, if you’re doing it, but if you’re seeing it as a chore, “Oh, like I’ve gotta do a video this week,” it’s not gonna be the best quality and therefore it’s gonna be fucking useless to you, ’cause nobody’s gonna link to shit. The final one, which is something that a lot of people don’t discuss as well is budget, fucking monies, right, it’s not an accident that the richest people in the world have the most attention, right, the people who have the money get the attention, that’s because they can afford publications, they can afford to position their selves in certain ways and get themselves attention. If you have a bigger budget than your competition, you will generally outrank them, whether the, the only sort of ways, where the lesser wins is if they’re using better techniques and tactics, but even in those situations, I would say that you can just hire the person, who’s doing the better techniques, so if you have enough money, you can always outrank people, outrank, out traffic, out whatever. Ching! The next step is identifying competitor and other market-determined assets, generally this is just, I’m not gonna go too much into this, because you should buy Eric’s book, if you want to see how to do it, but you’re asking yourself, what gets links already in your industry and what gets shared? So we’re talking about social stuff here, Twitter, Instagram, Facebook, that type of stuff, maybe LinkedIn to some extent, I don’t love LinkedIn though, so what’s already getting links, what type of content is already being linked to? Obviously then you can sort of Brian Dean it up and skyscraper whatever that piece of content is, make yours better than everyone else’s, you’ll get links from it, very easy and what gets shared on social, why not be getting your stuff shared, instead of sharing other people’s stuff, right. The next step is the process for identifying and evaluating your current assets, again, I’m not gonna show you how to do this, because I just don’t wanna give you Eric’s book in a video of mine. Inventory your current online assets and then inventory your current offline assets, online assets are stuff like content pieces and do you have any spare domains lying around, that haven’t been used for years, but have got some content on them, generally all of these things are gonna fall into one of these categories online or offline, for example, partner relationships, that’s an offline asset, thought leader, subject matter experts, offline asset, you know, it is what it is, it kind of speaks for itself, buy Eric’s book, if you wanna know more about it. And now for the fun bit,fun bit, it’s link building, there ain’t no fun bits, this is the Dan Ray side, this is how I teach it, we’ve done many trainings before in, there’s a couple on YouTube for free, there’s a couple in DCWD, which is my paid membership, being a hub, we spoke of that in the last video, this is the best, in my opinion, the best kind of linkable asset, because it works without you having even to do outreach, if you’ve become a hub and you’re known within your industry to provide good information and people share your stuff without you asking, that’s the ideal link building type, ’cause that’s, really it’s the only white hat type of link building, because you’re not doing anything, people are doing it on your behalf, just because of the quality of your information, but you’re gonna have to do some sort of promotion to get people in front of it in the first place. Micro sites, something that I don’t see many people doing, I wanna give you two examples of this, or do I? Yeah, I will, I wanna give you two examples of this, I’ll put the links up here on Facebook, down here on YouTube and I think they go below on the blog, wherever the fuck you’re looking at, find the links, they’ll be up there. Two of the best link building assets or linkable assets, that I’ve ever created were micro sites and one of them, I didn’t even create, they already, the client already had this, so I found this in the inventory of your current online assets, it was a… I don’t know about America or whatever country you’re from, in the UK, there are sort of, there are office laws, like that you have to abide by, you have to hit some certain goals, they’re called ISOs, I believe, one of them is to do with sort of ergonomics and how comfortable people are, so you have to pay the government to take this ergonomics test, it’s just to show like how far the mouse is from your arm, if you have, you know, comfortable wrist holders, that type of stuff, if the chair is flexible and comfortable, that type of thing, just to ensure that you’re not causing damage to yourself being sat in it for fucking eight, 10 hours a day, however long a work day is, you have to pay the government 10 pounds per employee that you have, so if you have 100 employees, you’re paying 1000 pounds a year just for this, not everyone’s got that kind of money, but you know, you’d hope that they would have, so my client had created the same exact test, certifiable and everything and they paid the government on behalf of every person, who did it, the only catch was you had to display the certification, so this is kind of like a widget or it would be more like an image type link, but it’s a cross between a widget and an image, because it was like, the government automatically updated it, but it had the link to the company, who you had passed the assessment with, so every company who did it for free, which every single company in the UK would want to do, because why the fuck would you pay for it, when you can get it for free, right? You have to display this on your website anyway, this, the way that it was displayed from this site gave them a link, which is very clever. The second one, it’s just a really, really free… informational site, the idea was that we would have different, very specific scenarios within categories, so for example, this was a cleaning product company, if you’re selling, we’d have a section on the bathroom, right and then different surfaces in bathrooms, so wood, tile, concrete, stuff like that and then specific scenarios within them and really detailed, high quality videos and informational posts, infographics, that type of stuff, to explain how to clean specific things, so like living room carpet, red wine on the carpet and then we would show you how to do that stuff, right, underneath that, we would then have, you could use these products, if you didn’t always use the products, that they were selling in the videos and stuff, but we said if you wanted to, these are the products we recommend and link back to the seller’s site, which was just an eCommerce site selling stuff. The core 10 by 10 strategy, fantastic, if you’re trying to start a hub, which you all should be, the core 10 by 10 strategy is perfect for you, 10 pieces of content, 10 good quality links to each one, it tests the theory for you, it tests that you actually have a hub, you have good enough content for a hub, because 10 links to 10 things, pretty good. Okay, let’s talk about the skyscraper technique, I did mention it earlier, it’s very useful in… where was it? Right, very useful in this section, if there are pieces of content, that are already being shared, the same sort of stuff, you make it better, you should get links to it, right, it’s not quite as easy as Brian Dean makes it out to be, it’s called the skyscraper technique, now, can’t take that away from him, so fair fucks Brian Dean, but it works one in 10 times at best, in these specific scenarios, it’s okay, I suppose you could make it work more regularly, but in general, one in 10, we’re currently doing a test of this for my survival niche site, all the people in DCWD are coming up with ideas and creating content outlines, based on the training and then I’m just getting them made and we’re gonna try and create a hub using those, we’ve got some cool shit, like… some really cool angles have come out of it actually, I’m not gonna share it with you, ’cause it’s private. What I want to stress here is that no matter what you do, all of this stuff, you want to make sure it’s the absolute best version of that piece of content, that exists anywhere online, what is the point of making something, when there’s a better version of it out there? Just don’t do it, like don’t be lazy, don’t be cheap, if you don’t have the money, do it yourself, do some research, make something unique, it doesn’t have to be the biggest and best and brightest thing, it could just be a unique thing, but make sure whatever you have is the best version of that, don’t ever want to be second place, right. When you are creating these types of pieces of content, you need to ask yourself a couple of questions, so what’s needed in your community? You can, I did leave this part out on purpose for this part, because I should have put this here, but asking, finding out on sort of forums and sort of community based sites what questions people are asking is fucking essential, right and then you need to answer absolutely everything they ask, so if it is a single question on there, you make sure you have a resource that answers that question to them, as this is generally your audience saying, “I need this content and it doesn’t exist,” you then need to determine what’s needed, so you can generally find what’s needed, if I go onto any SEO fucking site, they’re interested in linkable assets, they’re interested in how to do guest posts for free, a lot of metric questions, I choose to avoid those, but I know what questions my audience need, I produce content to answer those questions, you could also ask yourself, what doesn’t already exist? There are very rare occasions, when you Google something and you can’t find an answer to it, I believe in those situations, it’s my duty to find somebody who can answer that question or who should answer that question, get them as a client, create a linkable asset, build links to them, that’s what I did for a long while to sort of try and get clients, it worked fairly well, I’d say, yeah, we have this question, here’s the content I did, here’s the links I could probably get to it, you interested, you wanna pay me some monies? And a lot of the time, people just say yeah, ’cause you’ve already given them the whole strategy, right and they’re looking at it, going, “We could implement this, we don’t wanna, “let’s pay this guy to do it,” I’m too expensive for this sort of strategy now, but if you’re just getting started, decent way to get clients. Another important question is why doesn’t it exist? So, it’s all very well finding something that doesn’t exist, there’s a lot of shit, that doesn’t exist, you need to ask the important question of, does it exist because people don’t want it, does it exist because it can’t be done well, or you know, some variation of why are people, why are people, who should be answering this question not answering it? So you generally find that people answer the questions around it, but not that specific problem and it’s generally for a reason, like perhaps it’s behind a paywall, that thing is worth money, so people don’t give it away for free, if things are worth money and you give it away for free, that’s a fantastic linkable asset, that’s generally what I do. Look for gaps in the market, this is just things where, what we were just talking about, people haven’t found answered the question yet, bridges, so things that, I call it bridge content, because you’re sort of, here’s your core thing and you build a little bridge to reach something else, there are very, very relevant things, people who have your audience, who you can answer questions for, who don’t have access to you at the moment, so they may have access to a plumber in your local city, right, he’s got a huge database of people, he’s got a good site with traffic, you’re a gas engineer, this is a real scenario, by the way, it’s something that I dealt with, so you can contact the plumber and say, your clients probably need me at some point, let me make something for them and it was just a guide on… wood burning stoves, very simple piece of content, but his audience needed it, he didn’t have it, he didn’t have the information for them, so created a bridge and got us quite a few links. What else do your audience need? This is basically what I was saying with bridges, you can approach other people to bridge to you too, so they’ll sort of say, you know, “We’ve published a piece of content on their blog,” or whatever, worth a link or a share, not something I do that much, but an option for you guys. So even if it’s not directly related to your site, but it will help your audience, create that content or have somebody, who knows that thing, have them come in and do a guest post, that type of thing. Keep in mind if, what, one, two, three, keep in mind the four most important aspects of any of this, the entire point, relevancy, don’t just put the shit, that isn’t relevant, we had a conversation earlier today about, in the Dan Ray, super cool, Dan Ray link building, white hat link building group, on clickbait, don’t fucking do it, pointless, links like that are not gonna bring you the type of traffic you need. User experience, so you need to make things that your users want and they need and conversions as well, relevancy is the key here, if you have relevant traffic, having a good experience on your site, they will convert and the most important thing of all, the entire point of SEO and my entire existence, traffic, all of this shit, no matter what you’re doing here, it needs to send traffic, if it’s not sending traffic, why are you doing it? You see what I mean? That’s the daily insight in to linkable assets, I’ll try and link, I’ll write this here, so I remember, five links, I’ll send you, I’ll give you five good examples of linkable assets in different variations, either up or down, or at the side, depending on how you’re looking at this. I will catch you tomorrow, where I don’t know what the title is.