– Good day my fellow link building enthusiasts. That’s like a total of none of us. This is chapter three and it’s – I’ve forgotten the title of it. The title is “Effective Campaign Metrics.” As said, by Eric Ward. Eric and I differ on this again. This is his side, that’s ya boy’s side. And Eric argues that there are two types of campaigns, two types of link building campaigns. Search engine impact and market engagement. I’m just gonna quickly explain what those are to you, and then I’ll talk about why I don’t do them. Not that they’re bad. Why I don’t do them personally. And then how I do shit. So, Eric says search engine impact, is these are things that directly effect traffic from SERPS. So, essentially raising your rankings, right? Market engagement is stuff that sends traffic through perceived authority and trust. So, basically raising your profile. If you wanna see how to do that, I did a video last week. So, check it out on YouTube. I’m gonna put a link somewhere. Don’t know where. Don’t know how it works yet. So, I’ll quickly read out what the, what the merits are of these things, and quickly what Eric says to measure. I was gonna write them down, but the lists are fucking huge. So, I don’t want to. And check out these things, they’re so cool, aren’t they? It’s like static white boards. Hey, I like ’em. Okay, so, search engine impact. Some of the benefits of that. Increased perceived trust and authority of your site to search engines and searches, more traffic and showing the prior research, this gives … If somebody searches something, and you come up in the first few results, they generally trust you a lot more. Excuse me. Perceived relevance of your site. So, links from … If you’re trying to change the market space that you’re working in, links from trusted authorities in that space are gonna help you merge into them. Direct SERP keyword impact through anchor text manipulation. So, essentially if you want to anchor for a specific keyword more anchor text of that exact thing from relevant or authoritative sites are gonna give you bumps in those things. Eric says to measure in these things. Excuse me, again. To measure, what to measure in a search engine impact campaign. So, search rankings for key terms, percentage of increase in converting traffic, percentage of increase in search traffic from geographic regions, increase in pages on domain that yield traffic, percentage increase in non branded search traffic, percentage fluctuation in engagement metrics, such as time on site, time on pages and bounce rate, number plus location of links from sites/people deemed authoritative, number plus location of links from sites/people deemed relevant. The market engagement type campaigns, this is sending traffic through referrals and stuff like that, it will obviously, it will build your organic rankings, as well, but you know, that’s just a nice side effect of all types. This is much closer to the way that I do things, but still way more work than I like to do. So, some of the benefits of this type of campaign are to build your company and personal brand, so trust and authority from sites linking to you. You know, you borrow a little bit of trust and authority from anyone who links to you. People trust them, they then trust you. Building your lead (inaudible links equal traffic, which equal sales and inquires, that type of thing. Engaging the expert community in guiding conversation. I did speak about this last week, in the Raising Your Profile video. So, this is more about finding the level of conversation, then matching that level, and then once you’ve matched it you can start to move it and change it. Eric does make sure that you say, “This is for the benefit of your market,” and not for the benefit of your individual company or site. Which I think is fair enough, because Eric’s like the most wholesome or was the most wholesome link builder I’ve ever spoken to. He says that in these type of campaigns, you should measure the percentage increase in targeted referral traffic, the percentage increase in referral traffic conversions, which is extremely important, percentage increase and engagement metrics, such as time on site, time on pages and bounce rate, note that this is percentage increase and not percentage fluctuation, as in the last type of campaign. I’m not sure of the relevance of why he’s changed those things, but I’m sure if you buy his book, you’ll get a more deeper understanding of it. Percentage increase in branded search terms, so this is stuff like, people searching for your business name. Where am I? Percentage increase of mentions in target media over competitors, which is hugely important. We just did a training on this type of stuff in DCWD last week. Number of blog posts and articles about your site or organisation. So that’s just sort of like organic, natural links without you having to do outreach for them. People just, they have an awareness of your company or site, and they just start writing about it. And you know, use you as sort of a hub of information, as in the last video. Number of customers indicating that media provoked their inquiry. I disagree with this one, because I don’t really think it’s our job to do other things in the organisation. That’s more of like the sales persons job, or whatever. Number of third party mentions and community pass alongs. Standard, just people giving you referrals. Number of positive responses in conversation thread exchanges. So, I guess that’s just when you’re talking on Twitter and stuff, and in forums. Number of key influences known to actively suggest your products or services to those who trust them. That’s a fucking huge one, which I love. Some of the big dogs, they’ll sort of back you, and say, “Yes this person knows what they’re talking about,” and you get a chunk of their authority then. People just trust them so they then trust you. Same as we spoke about earlier. Number of positive goal-focused emails exchanged. Again, I don’t think that’s the job of an SEO, but whatever. Number of newsletters/RSS subscription increases. Does anyone really care about those type of things now? Newsletters? Yeah, fair enough. It’s gettin’ people on your sales list. But again, not really the job of the SEO. More of like a marketing manager’s type job. So, now I’m gonna quickly tell you the way I do things. So, the reason that all of this is not the way that I do stuff is just simply because it takes a lot of time. It’s way more effort and time. And I would say that it’s more suitable for sort of the owner of a business or, you know, if you’re like a one man band. Or a deeply invested in-house staff member. So, if you’re like a founder member, you know, you have a percentage of the profits and stuff like that. Because this is fully engaged. Like I kind of imagine running either of these types of campaigns the way that Eric does and being able to have more than one client at a time. Just my way of thinking. It’s not fitting with my sort of minimal or productized way of offering services. I will be doing a video about this next week, which is gonna be a fucking mammoth one. Cause that’s my new positioning for myself. The way that I do things, is that i want to sell one thing and one thing only. But that doesn’t mean that all of the stuff that Eric just mentioned we can’t use some of those to build links. So if we’re selling link building as a service some of the shit that Eric just said, we can absolutely use those. And this is how I do things. It’s way, way, way more of a traffic focused strategy. And we’re gonna call it the Dan Ray Way, because, you know, everyone loves a fucking huge ego. It’s gonna be very close to this one, but much, much less effort in my opinion. So, I track four things and four things only with clients. The rise in organic clicks. So this is the number of people who are clicking on your results in search engine. The rise in organic impressions. So, that’s the number of times that your site shows up when somebody searches something. It’s the amount of times that your domain shows up in the search results. Three: the links placed. Which is, you know, pretty standard link reporting. This is how many links we’ve got, and here’s where they are. You know, you can have metrics and stuff like that. I don’t. And four: the referral traffic increases. So, this is for all of these links placed, how many people click on those links and come through to your site? This is my primary goal. This is the traffic that I want to get. This is just a nice like side effect of doing this sort of link building. We can monitor these things using a mixture of Google Search Console. I was going to say Webmaster Tools then. Google Search Console for this and this. And we keep this one in a spreadsheet, just on Google Docs. And this one here, Google Analytics. Pretty simple, straightforward. I don’t really think this is, it’s not super relevant to this video, but I think it was worth having done anyway. So, a lot of you guys come to me, and I see a lot of your offerings. You know, you send me your website. I check it out. Describe it. Tell you how to do better. That’s just the Dan Ray way. But you sell based on either keywords or rankings. So, selling on keywords is sort of like when people go you know, I’ll rank five keywords on page one for, you know, I’ve written four x’s there. A lot of you guys are mute for three, which is fucking useless. Selling based on rankings is sort of tracking specific keywords and getting paid for like where they are. So, it’s like, you know, I’ll rank this keyword number one for you, and you’ll pay me when it hits number one. Not on the traffic that it drives. I disagree with both of these types, because you don’t get credit for sort of long-tail keywords, referrals, etcetera. Rankings for me, they’ve very, very important, but not as a metric themselves. They’re mainly just a path to traffic. Traffic is the goal, always. Increasing your keyword rankings do help that, but I think to sell based on them is fucking useless. Because what if you can … I’ve had sites where you absolutely cannot rank for the number one keyword. Whatever it is, you can’t rank for it. So, the strategy is more to rank for long-tail. And when you’re trying to do that you happen to just rank for thousands of other keywords. To not get credit for that is fucking stupid. So, if you go and look at the video I made on the core content strategy, that’s how I do things. Because I just think it’s a very systemized thing. You say you’re doing this, this, and this and this. Here are the expected results of that thing. You’re traffic will go up. You’ll make sales. It’s a much, much better value concept than you know, I’ll rank five keywords, or let’s track this one keyword for you. That’s mine. This is Eric’s. This is mine. And I’ll see you tomorrow. Which, I don’t know the title of the video, so. Oh, I think it’s linkable assets. So, a fun one. This might go across a few videos, so, enjoy it. It’s gonna be probably be the most interesting one to you.
– Yo, welcome to day two of the Eric Ward series. Today we’re looking at designing a link building campaign. I’m gonna show you the way that Eric teaches it, the way that I teach it, and how I put it in the middle, it’s a little bit of a contradiction in this one, so if you’re gonna do one… Where’s the mic? Do it my way. Do it my way. Right, so, Eric teaches that there are 6 factors in building a link building campaign. I’m gonna go through his and then I’m gonna show you how I’ve adapted them to be a more, sort of, systemized implementable actionable way for you guys. So the first one: What’s working well for you currently? This is a sort of, way, of looking at what your sites already doing. Most people’s sites, the reason they find people like me, is because nothing is working for them. But, on occasion, you will have something that’s working. You’ll be getting a source of links from somewhere. You’ll have relationships to take advantage of. Advantage. Let’s say, let’s reframe the word advantage as, utilise. So you’re already getting a type of links, you have relationships that you can use, you know relationships with bloggers in your industry. You have customers, you have sites that are good links. Sometimes that’ll give you, sort of, testimonials and that type of thing; give you a mention on their blog. You do charity work, stuff like that. All these type of things are fantastic for, um, links. It’s good to determine what you’ve already got in place. I don’t do this personally, but it’s a good strategy, regardless. The second one is sort of, where Eric and I differ a lot. Primarily because I only have one aim and one goal. Eric teaches that you need to determine whether the site itself needs traffic, sales, or links. There can be other stuff as well, but those are the three that your mostly gonna fall in. I’ve underlined links here, because the way that I teach is just to sell links. Basically people should know, which one of these they need before they come to you. Um, you’ll get less inquiries, but if you do it for your own sites, it’s a good question to ask yourself. Next, you’re gonna look at what assets you currently have. So this can be… It can be quite confusing because assets, I can never tell you every single possible asset that you can use to build links. You’re looking at money, content, expertise, free tools, resources, info, data (which data is always a great one, if you have unique data that you’ve collected yourself, fantastic), and even charisma. If the owner of the business has a good charisma, you can get them on video, maybe have them talking to people. That’s a linkable asset, too. The fourth question is: What opportunities are available to you? So, Eric looks at the type of things that are, sort of, the easy wins, right, the path of least resistance sort of thing. You need to use your own logic to determine what linked apps are available to your site and he teaches never to, sort of, push. I’ve written here, although you can, behind. An example of this is of resource pages. They’re generally not gonna link to a product page on an e-commerce site. You’re gonna have to make something worthy for them. Use what’s available for you, don’t force it. But you can force it, I teach ya how to force, a little bit. You then need to determine what the chain of command is. So, as an example of this, I once had a client who lived in Wakefield, which is a small town near Leads. In order to get anything done, content approved… So to make pieces of content, we would have to come up with an angle, a title, and then sort of a content outline. Each three of these things need to go to them for confirmation before I was allowed to actually do anything. So, the chain of command looked like.. It was me, to the people of Wakefield, their bosses in London, to their bosses in Germany, back to London, back to Wakefield, and back to me. This is a huge fucking nope. Never, ever working in that sort of environment again. I need it to be me, the decision maker, straight back to me, so I can get shit done quickly. We’re then going to determine what the available resources you have. So, in this we’re talking about things like time, money, people, access to writers, that type of thing. You need a good workable and reliable balance in all of these things. If you don’t have enough time to do the work, it’s gonna be shit. If you don’t have enough people to do the work, it’s gonna be shit. If you don’t have enough money, to be able to afford enough time for you, it’s gonna be shit. Um, you need to really make sure there’s a good balance here and that it works for you upfront. Um, there’s Eric’s 6 Factors, I’m gonna show ya mine now. So the way I’m gonna teach you is perhaps a little bit more simple than Eric’s and I’ll talk to you about why it works better. It’s a little bit more actionable in a minute. So, these are things you need in order to have a good link building campaign. First you need an angle. So this is sort of, who are the people who are gonna be interested in what you’re gonna sell. We’re gonna have to come up with an angel to attract people. I teach the Core 4 Method. There is a YouTube video on this. I’ll, if I remember, link to it. You look at the Core 4, which are elderly people, children, learning disabled and physically disabled. If you create content or an angle that attracts those type of people, they have really vibrant communities and they’ll always give you links. You’re also looking at current stuff. Right now, if you can relate something to crypto-currency, it’s gonna get a shit load of links because people are hungry for that sort of stuff. We’ve spoken about Star Wars in the past. Whenever there’s like comic book films coming out and stuff like that, if you can relate to those communities, you’re gonna get loads of links. You then need an idea. This comes directly off the angle. So, most of this is gonna be done for you, you just need to make it unique. So, whatever everybody else is writing about in your industry is probably means because people are hungry for that. Use your angle, find an idea that’s gonna attract those people and you pretty much got the idea. I made this into one YouTube video where I went through this, as if I was doing it for a client. You can check that out in a minute, if I put the link in. Remind me if I don’t. You’re then gonna need a bunch of targets – people who are interested in your angle and your idea and a way to find them. I put these together because they’re both available in my free trial system. Um, what is that, yes, it’s: DanRay.me/free-training. Go and grab that, it’s totally free and it will give you a good look at this stuff that we’re gonna talk about later and how to put all this together. You then need to decide on the type of links you’re gonna use. I’ve again, made a YouTube video on this, which I’ll try and remember to link to. So you can decide what types of links you need to be building. Because this all changes depending on this. You need an angle that people are gonna be interested in, an idea to express that angle, a list of targets, a way to find those targets and the link types you’re going to use. This is pretty similar to basically this whole section of Eric’s, so we’re just a more systemized way. You need to ask 2 questions. What are the sites strengths? And what are the sites weaknesses? If you don’t have good info and good linkable assets, so this part here, then it’s gonna be shit. What are you weak at because we’re gonna need to work on those strengths. We need to work on those and, weaknesses are a difficult one to discern because you can either improve that or you can just completely ignore that and focus on the strengths. Two different mind sets, but I’m not gonna say which one to do. Next, all of this comes together in my project tracker. It’s just a basic Google sheet that the client has access to. I have multiple tabs, so within those tabs, it’s sort of, it just has fields, and as you fill in those cells, it will fill out this project plan for you and your strategy, sort of, writes itself from there. If you look for existing lists of targets, you can cut down the time it takes to do this part, very, very quickly. If you use stuff like my free trial, the angle and the idea are the only hard part. If you come up with a good angle, come up with an idea, I’ve pretty much done the rest for you, so if you haven’t already signed up for it, um, get it now and if have, then just fucking use it. A lot of you aren’t using the stuff that you signed up for. I can see what everyone does on the backend of my WordPress, so yeah. What does it all look like when it’s completed? I have written here to show you my project tracker, but it didn’t occur to me that if I did that, then you could just copy it for free, so. Check out the free one, it’s a good example of what it looks like. There’s a content info tab in there I believe? I don’t remember. I think so. There’s a content info tab and that’s the one that becomes your plan. And that’s how you plan link building campaign.
– Good day, young fellows. Today is a start of a new video series. It’s loosely based around Eric Ward’s book. I’ll put a link somewhere. What makes a website link worthy? It’s a very, very important question that a lot of people ask me a lot of the time. So, I figured the best way to do this rather than give specific examples, we’d give the philosophy so you can create your own examples. I’ve never seen a better quote that sums up my entire philosophy. Okay, this is one from Eric, “The less useful”, and we’ll go into what useful means in a second… “The less useful your content, “the less likely you are to ever receive a link to it”, from Eric Ward. This is sort of, not the foreword, cause’ he does have a foreword as well, but this is like a subtitle of his book. By useful, it can be something informative, something funny, controversial, there are many, many ways to define that. Well think of, is this thing that I’m producing interesting to people? Will they have a use for it? Very, very difficult to define as I said. Maybe we can get a description going in the comments. A couple of examples of types of links, and there is one that I… There is one that I want to add that I forgot. We’ll just throw it right there. So, banner ads on websites, you can buy these, you can have them alternate placement and sort of things. Any sort of text ad, so that’s just your standard link with anchor text. But, the word ad, generally signifies that it’s been paid for. A tweet that contains your link, that counts. Facebook shares, it’s all the same thing. Links in a sort of email newsletter. Pay-per-click. So, this is… And just cause’ people sometimes struggle with my accent, pay-per-click not paper click. I know, someone stressed me on that last time, so, pay-per-click. These are all the forms of links. And, as I’ll go into a minute, these don’t all count as link building if you do them. Well, pay-per-click is also a type of link. You can get links on directories, Instagram posts; not so much within the post itself, but you’ll generally get these sort of traffic driving sort of teasers. So, I’ll be like, “Yo, check out my new teeth strips. “Link in description.” That sort of thing. And, widgets, not so much done anymore, but Amazon used to do this in a huge way. You could input onto WordPress sites where it would say, here’s all of the survival based ad products that we have that people might be interested in. You could also do it based on the personal preferences. They also include the links. And, basically anything where a page is mentioned by another page. There’s millions and millions of different things that could’ve been here. These are just the ones that Eric used in his book, so I’ve stole them, but added Instagram because it wasn’t such a big thing when Eric wrote it. As I said earlier, all of these types of links, they don’t all count as link building. Cause’ pay-per-click and email, they’re not gonna help you with your organic rankings. But, they will all drive traffic, and that’s the whole entire point of having a website, right? And, as soon as you start thinking of link building and SEO as a way of generating traffic rather than a way of ranking stuff, we’ll get into that in a future video, why I don’t sell based on rankings. Yes, I’m just making sure it’s the next one, but it is. All of these will drive traffic to your sites. Traffic generally means sales of whatever the fuck you’re selling, whether it’s yourself, attention, whatever you need, traffic equals that. So, that’s the end of chapter one. The best way to go about these sort of campaigns is to create a HUB. I say it as HUB, because there are many different ways of saying it. I use the word, HUB, because I probably heard it once and liked it. A HUB will answer every question that anybody has about that specific thing. And, they can niche HUBs or bigger. It has any upcoming news about that thing, you’ll see a lot of people at the moment selling that cryptocurrency sort of HUBs. And, it should be a little… It should do something that other places aren’t doing and you have to stand out, right. My core 10 by 10 strategy creates a HUB to begin with that could start a good foundation for a HUB and also test it. Because, what you’re doing is creating 10 really effective pieces of content and then building 10 links to them. If you can build 10 links to them, that’s a way of testing that people are interested in that thing. So, it gets you a good basis for a HUB. There’s another video that I’ll try and link it below. I’ll probably forget. But, you can find that on my YouTube channel. It creates 10 pieces of content and 10 links to each of those 10 pieces, creating a HUB and then testing that the HUB is effective. And, good examples of this, me. Known to be the arrogant person. Donray.me is a very, very good example of a HUB because, obviously, I made it with this in mind. So, the website itself is a formal way of presenting my information to you. It’s a way of getting what I want to say across to you guys. I do this in three different ways; theory, how to, and case studies. Those are the only three types of posts you’ll find on my website. So, keep that in mind. YouTube answers large questions, so things like this that are a little bit bigger than a 10, maybe five minute video. I don’t really want you to think about that much, but it’s also important. I’ll answer on YouTube, because it gives me the video platform. And, plus it has extra… It has an audience which helps generate money for me. Facebook itself uses three different ways. So, people can ask me questions, I can answer the questions, and I can could use it to sell. Let people know what I’m doing, it’s just a community builder. If you have all three of these things, that’s a great example of a HUB. Ta-dah! Sites that generally aren’t link worthy are eCommerce sites. They generally just, they only have their products. Maybe an about page, a concept page, stuff like that, but no actual information. I make these things better by creating content to help the people who want your product. So, for example, I recentlybought, like a weird little egg omelette making thing. I’ll show you when it’s actually ready. I’ll show you in the Facebook group, not on YouTube. So, these guys sell the egg thing. Luckily for them, it was something that I was already interested in, so I bought it. But they should do stuff like this: give recipes, workout tips, nutrition, things that are related. People who want eggs generally using it as a source of protein, and therefore are interested in other things such as nutrition and workouts. Eric, in his book, uses the example of a magic star. And, he gives an actual example of this. I don’t want to take too much of Eric’s content, but a searchable database of information, biographies of 700 magicians, magic world records, glossary of terms, and directory of magicians. All of these things add to the HUB element of this general magic. So it just sold a little magic tricks and stuff. And, the aim of this entire sort of strategy, making your site link worthy, is when somebody asks a question on a forum like Quora or like the old warrior forum, things like that, other people use your content as guides. So, they’ll say, “Oh, here’s the answer to your question.”, and share your content. Because, the best HUB around that thing like this. There are many, many, many, many, many ways to bypass all of this to get links. So, it’s not the only way, but it’s just the best way. Some examples, guest posts, you don’t need a HUB to do that. Money, you can pay for links, obviously. PBNs, build your own links. But, this is the ideal solution and results in much more organic ways of getting links. And that, my friends, is what makes a website link worthy.
– Good day, good day, and today we’re gonna talk about making money, and precisely how much, to be exact. Just found my, one of my old favourite t-shirts, only two of you in this group will probably know about that, but it’s from my summer camp days so it mixes summer camp with penguins, two of my favourite ever things. Completely irrelevant, but let’s move on. So I’m gonna show you how to price your services. Not really how you should price yours, how I price mine and it’s probably a good model for some of you to use. The reason for this, I’ve had the same exact question twice today. So I thought I’d just make a video of it rather than talk about it. Which has disrupted me from the previous work I was doing. But here we go, so to start with, there are two types or 2 1/2 types of pricing. We go Recurring which is everybody’s favourite, makes Dan smile. Same amount of money, every month makes things predictable. You know where you’re at. One off pricing, don’t really give too much of a shit about it, some people do sort of one off deals. I’ve done it recently. For this, I just, there’s no real rules. How much do you want? Who really gives a shit? And throw out a number and test it. If they’re willing to pay for it, just do it for that price. And then there are like, weird hybrid type models and I will be talking about one of them a little bit later on, which is one of the services I do pretty rarely. But generally, here we go. I ask two questions. It’s pretty simple, really. How many clients can you handle? You need to know these numbers. If you now these numbers, you can pretty much charge whatever you want. So how clients can you handle? I know for my history, I can handle nine at a time. If I have more than nine, I fall to shit. And how much do you want to earn? There are some important questions, sort of sub questions to ask, and things to consider with this question. When I was younger, I wanted 50 grand a month, right? It’s not quite as simple as that because you have to you know, don’t be a dick like some people will be watching Gary Vee you think “Oh! I’m gonna make a million pound, and I’m gonna hustle fucking 23 hours a day.” Fuck that shit, alright? I wanna earn 50 grand a month, that’s it. Take into account tax, costs, anything else that might get in the way, sort of equipment, higher equipment purchases, stuff like that. And just generally don’t be a dick in coming up with this number, you know? Be a little bit within your own means, so you’re not gonna go from earning 200 pound a month currently to 1 in a million pound and then pricing that way, so if you do that math, what is that, like almost five grand per client? So I need to charge 5k per client, per month to earn 50 grand just slightly over cuz if that was 10, what we’re just rounding here. There are some instances where it’s not quite the same. So, when I was on 50 grand, which was maybe a year ago now, when I first came out, maybe a bit longer than that. It might’ve been a year and a half even, so it’s broken down in sort of had an 18 grand, an 8 grand, a 10 grand, a couple of fives, whatever, whatever, so it was not just five grand, five grand, five grand and then that works out nicely to 50. It was all these weird little random numbers, and the question I get the most is, how do you come up with these weird numbers? So it’s sort of, I’m going to give you an exact example of how I came up with my pricing one time. So, I worked with a telecoms client. These guys are called what’s known as an MVNE. Mobile Voice Network Enabler, I think. Basically, these guys buy texts and voice minutes from the large corporations, the ones who own the telecoms masts and routes over abroad and stuff like that. These guys allow people to become MVNO’s MVNO’s are Mobile Voice Network Operators, so, you know, the people who you have your firm contracts with. So, examples of those sort of like Tesco, and the smaller ones, not the large ones. Tesco, sort of like, what are the other one was called? There’s loads of ’em, Talk Talk. People like that. Not the huge ones who actually own their own masts but the ones who, that sort of EE and BT. These guys will buy bulk from them and then sell it off individually to multiple MVNO’s. And that’s a basic structure. I might even be wrong about what that acronym means, but that’s generally the gist of it. The point is, these guys paid 50 grand just to have a consultation with these guys. And these guys are my client, so if every time these guys are talking to these guys, they’re gettin’ 50 grand, why should I do that for five grand? Why should I? Cuz my job here is to get these guys to talk to these guys. And why would I do that for so cheap? So I just sort of plucked a random number out the air so they say to me, “We think you should be able to provide us two calls per week,” or you know, two meetings per month or, they’ll give you a number. So now I went, “Right, I’ll charge you 20 grand for that.” They negotiate a little bit and we end up on 18. And that’s where this client came from. So, you can sort of go cray based on the client’s income if they’re making shit loads of money, you deserve your cut of it. And it’s just really about how cheeky you’re willing to be. So, if you’re cheeky enough to ask for something, and they’re okay enough to say yes, then do it like that. But here’s the general sums that I use. So, 50 grand, 9 clients. We got quite considerably above that with less, so around five for 150 by the end. Before I started sacking people, but I don’t really wanna talk about that. Now, the hybrid model, we’re talking about here. So, best way to explain it, so it’s a sort of set up fee, so there’s a large amount of up front work before the regular maintenance stuff can do. So, what we do here is charge a large sum of 15 grand setup, so an example for this is sort of when I built four microsites of people. We built communities around a separate website that links to our client whenever relevant. You’ve probably all seen that video already. So you charge 15 grand up front because the setup is way way way more intensive, so it’s like you have to find these blogs, you have to approach them, you have to then purchase them and then manage and set content schedules. All of that is a lot of work up front so you can’t just charge five grand there and then five grand the next month when you do much much less work, so it’s 15 grand up front then five grand per month for every recurring month, cuz at that point you’re just building links and managing content. So, I prefer to have this big thing here, I only charge if it can’t be systemized. There’s no guaranteed way to be able to do this service, so it’s different every single time, each client needs separate, different things, different pricing, different types of blogs, different and negotiations are fucked up like that cuz you’re dealing with real people right? So you charge a huge lump sum at the start, and then little tiny bits afterwards. This is the approach I’ve taken. It’s not as systemized as usual because sometimes when you’re making close to your goal, it’s very easy to just be like, you know you’ve got seven clients, you’ve got your 50 grand, whatever. You’ve got room for two more, so at that point you can say, you can double your price cuz you’re like, “I’ve kinda already hit my goal, I might as well swing for the fences,” right? If you wanna do that, feel free but this is just so I didn’t have to answer the questions in written format, both via email and via Facebook messages, and this is how I price my services. Now get out there and make some fucking money.
So a quick run through of how I Would go about this, and everything to need to take into consideration including tax rates to make a £10,000 per month business selling guest posts.
– What’s up, motherfuckers? Not that interesting of a video today. I’m gonna talk about how to create a sort of ten grand a month guest posting business. It’s really relevant to what’s been going on in the group at the moment, because a lot of you have been calling me the “guest post guy”. Don’t appreciate it, so fucking stop, please. And yeah, we’ve been talking a lot about guest posts, the quality of the ones that you can buy, how much you should be charging and that type of stuff. So, I’m going to go into the realities of it, talking about taxes and stuff like that, which I don’t really see spoken about very often, but it’s real important, and this is obviously UK based tax figures, check your own from where you are. Also, I apologise for any calculation mistakes I make in the video. I am no mathematician, whatsoever. So, this is all just off of the top of my head. So, that’s um, one second. Let’s keep that in mind in case I make any mistakes. So, UK tax works like this, if you make up to 45 grand a month, this is after you have a free tax allowance of 11 and a half thousand pounds. If you make up to 45 after that, you get charged 20% tax. If you make between 45 grand and a 150 grand, you get 40% tax, and if you make even 1,000 pounds, one pence over 150 grand, you’re on the 45 percent rate. There are some special conditions and stuff like that, I’m not going to get into them, because they’re not really relevant to what I teach, but I will later on be giving you a little calculation to show you what you need to actually do to make any sort of fucking living from this. It’s much, much harder than it seems. So, lets talk about the types and levels of guest posts that you can get. So we’re looking at … You know, most of you are going to be using my system. My free trial system, right? And that caters to this, so, Dan’s system, we’re looking at the medium level, so there are normal guest posts, which are, sort of, just anything at all that accepts a guest post, any site, not interested in them, because we care about relevancy. That’s my main thing, right? Medium ones, these are gonna be relevant, but not necessarily the creme de la creme of sites, and then there are the elite ones. These are the ones that have millions and millions of visitors each month. To get on these sites you’re going to have to produce exceptional pieces, which, it’s not beyond us, but it’s very hard to do on a large scale. So, if we’re looking to do guest posts as a service, this is gonna be the sweet spot, this is where you’re gonna make most of the money. With pricing, I’ve done a little bit of research and I believe there was an article posted somewhere in the group. You could search guest post, I’m sure you’ll find it, it was one of the most commented, one of the most commented comments that we’ve ever had, so you’ll be able to find that quite easily. I don’t really want to fuck with this 50 pound level, because essentially you’re aiming at these normal ones and we’re not really interested in that. I would say here, if you can get people here using my system, tag that again, then it’s fairly easy to make the level that we are. If you can provide value at 100 pounds, you’re doing great. Again, if you’re charging a hundred plus you’re only providing these sort of elite level links, which are much, much harder and more time consuming to get. In fact, I would say as soon as you get over the 100 pound mark, you’re looking at 200 plus, because you don’t really want to be charging 150 and 20 quid with that sort of level. The jump is quite steep from providing value 100 pound to providing value at over a hundred pounds. Okay, let’s move on. So, my system is perfect for these conditions. You want medium link types and the levels link, so we’re talking about relevancy, and they have some traffic but they’re not mega sites. If you can find medium sites and you can charge, we wanna be here, some of you will undercut each other. So, that’s why I put 50 but really I want you to be charging 100 pound per link. So, we don’t have to promote any content. I don’t want to ever produce content for a guest post. Ideally, you can do this in sort of two ways, so the client supplies it, which is my favourite method, because essentially, clients, if you can get a good one who knows their industry and can produce good content, you can get fucking excellent content for guest posts all day long. Occasionally, I will hire a writer. It’s not ideal, because it can take ages to hire a good writer and find one. The key thing to remember, if you do hire a writer, is that you don’t pay them. So, the client will essentially set up a direct payment and a direct contract with the writer, so you’re just saying, here’s the piece of content that we want, you go out and produce it, and you know, we’ll have a guest post for you. Some costs that are associated with producing this sort of guest post side business, content, if you choose to provide it, I recommend that you don’t, but if you do, content can run anywhere from like 30 pounds for like a passable piece, to a couple of 100, to a couple of thousand pounds, I know a lot of you have seen the five pencil method, how to drawer a horse article, I’ll put that below, a piece of content that I say, that is what you should aim for, maybe not for guest posts, but you wanna hit, what I would do is take certain sections out of your main post, and rewrite those as guest posts. So, we’re looking at anything from 30 to 1000 pounds, depending on what level you’re going after. If you go after medium, I would say you’re looking at sort of 50 to 70 for 1,500 to 2,000 words, and VA’s, they can also vary along, a very, very wild rate, so my guys, and I know a lot of you can find it very hard to find them for this price, but so I have one at 333, that’s just to find the prospects, and another one at 533, I don’t know where the 33 comes from So, that’s a prospector and that’s your outreach person, so we’re looking at eight dollars 66 per hour, and I’m looking at maybe ten per hour, so ten targets per hour, if we get 50 percent of them, you’re paying, so what’s that? Around about 90 quid for five posts, five live posts, which is not so bad, really. You’re adding content, so you can see the sort of the price that these things come for. Two important questions when you’re making this kind of business. I know you ask these questions, because you ask them to me all the fucking time. That’s why I’m making this video, so I don’t have to ever answer these questions again. How much do you want to make? A lot of you say, you have this arbitrary figure, you go ten grand a month, so we’re gonna roll with that. Most of you speak in dollars, but I’m writing pounds, ’cause that’s what I work in. And should you produce content? I say no. If you do, charge the client extra for it. I don’t want you to be charging 100 pounds per guest post and then having to pay for content out of that, ’cause what if the content comes out of 70 quid, you’re making 30 pound, right? Add in VA costs and it’s not really worth doing. So, don’t produce content if you can handle that. If you do have to produce content, make sure the client pays extra for it. So, let’s get into a couple of things to consider. These are just not really essential to starting this business, but all just stuff to consider and things you might have to think about. The competition, right? There’s like 2,100 people in this group now, if 100 of you go and try to implement this model right now, you’ll all start out doing 100 pounds, ’cause that’s what I told you to do at. The problem is, one of you will come in and be doing the exact same thing, and you’re all gonna be doing the same thing, ’cause you’re following my system, and you’ll be charging 50 pound. It’ll start at 70, then it’ll be 50, then it just, competition lowers the price. So, make sure you’re charging fair prices. You don’t want to ever look for … To be the highest person if you’re not doing the best work. So, if you’re producing the same stuff as other people, you can’t really charge more for it unless you add something spicy to it. Essential part of this is equality and cheap writer. A lot of the clients, they’re just gonna want links, right? They don’t give a fuck about producing content for you, so we’re gonna need a writer. Quality and cheap, by cheap I don’t mean ten dollars, right? What I mean is worth the money. So, your client is willing to pay for them and they still produce good stuff, that’s what I’m asking for. The creme de la creme sites, so a lot of your clients are gonna want to be published on Buzz Stream, Buzz Feed, sorry, and you know, this sort of big industry website. If you’re gonna do that, you’re gonna have to do them as sort of one off payments. So, you say, we can perhaps get this posted, it’s gonna take a lot more time and effort, and the level of content that you produce is gonna have to be way, way, way higher, so we’re not offering this service as part of this, but you can sort of add that on, be like, “Oh, we found 20, 30 opportunities in creme de la creme sites, but here’s the price it will cost for us to get these over the line.” I will be producing a little video from the DCWD folks on how to actually get these, and they’re also in my system, I think, I’m not sure if I’ve removed it or not. This is the people we’re looking for. If you want to sell this service, here’s how I recommend finding them. There’s a lot of you guys in here, as you can see from the post I was talking about earlier, I then followed that post up by asking a question of, if I was to produce a service that could produce this, how much would you pay, what would it be worth, would you expect content to be produced, etc., etc.? And these are the people that I determined would fit perfectly for this type of thing. So, they’re willing to wait. This stuff can take a little bit of time to get going, so once you’ve produced your first piece of content, they have publishing schedules and stuff like that, and posts don’t always go live the very next day, so if you’re finding somebody who wants ten links a month, sometimes they’re gonna get eight, and the two will spill over to next month, so they’ll get 12 and eight, and things like that. You need to find people who are patient, and they understand the process, that’s the most important thing, and that’s why I always recommend that you write, you know, a single guest, a single post, sorry, on your website, that just explains everything, and any possible objection is answered within that one piece of content. They’ll pay you monthly, I fucking hate one off payments. I can’t stand them, because if I sell something for ten grand, I then have to go and find another ten grand client the next month, and I hate the first month of clients, so make sure it’s somebody who’s gonna pay monthly, you know, they want ten links a month, and they can produce quality content quickly and well. So, as we said up here, either you’re gonna need a quality and cheap writer or they’re gonna produce it themselves, which is the ideal way of doing it. So, we’re looking at ten clients who want to pay monthly, who want ten posts a month, who are gonna pay 100 pounds, so we’ll add that, I forgot to put that on there, so 100 pounds a month, ten posts, and ten clients, so we’re looking at 1,000 pounds per client times ten, so that equals, you know, you’ve got 1,000 pound per client and ten clients, which equals ten grand. Very, very easy math, right? And here’s where it gets complicated. So, that equals 120 grand a year, which sounds very, very nice, right? You take away the 11.5 thousand pounds, I believe, I’m not an expert on this, I have a tax man to do this for me, of the tax free income that you’re allowed, so this leaves us at 108,500 pounds. You then, notice that 108 grand is over 45 grand, so we’re paying 40 percent tax, but slightly under the 151, so we’re bang on the 40 percent, which is, according to google, 43,400 pounds, so you take that off as well, which means if you do ten posts a month for ten clients for 100 pound per post, you get 65 grand, 65,100 pounds, and that’s before you pay for your content and VA’s or however you decide to do things. Now, I personally think this is a lot of work for that amount of money and you can do much, much better with selling other link types, and just sort of link building as a service. Always factor in tax before you make a decision on what business you’re gonna do, and that’s pretty much it. That’s how to make 65,100 pound a year and if you use my system, you don’t have to do any of the fucking work yourself, so well done, congratulations, you’re now on easy street.