The Revenue Equation

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A one-person business often feels mysterious when it shouldn’t. Revenue rises. Revenue falls. Founders chase tactics trying to explain it. New tools. New channels. New strategies. But most of the time the cause isn’t mysterious at all. Revenue behaves like a system. And systems tend to follow equations. The Master Equation Revenue = Valuable Output … Read more

Why Most Backlinks Do Nothing

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Companies spend enormous amounts of money buying backlinks. The assumption behind this behaviour is simple. More backlinks should produce higher rankings. And sometimes it does. But anyone who has worked in SEO long enough eventually notices something strange. Two websites can build roughly the same number of backlinks and experience completely different outcomes. One climbs … Read more

The Skyscraper Technique Has Changed: How It Actually Works in 2026

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From content length and mass outreach to semantic replacement and editorial upgrades 1. Why the Skyscraper Technique Worked So Well When Brian Dean introduced the Skyscraper Technique, it addressed a real constraint. At the time, link building relied heavily on guesswork. People published content they hoped would attract links, then waited. The Skyscraper Technique inverted … Read more

Making more money from your existing business – The most robust, scalable, predictable sales funnel that will improve ANY business by a bajillion%, possibly a slight exaggeration

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Impressive title right? but completely true, this article might actually change your life, it will definitely affect your bank balance. I’m gonna show you how to generate leads for any business for an acquisition cost of FREE! OH MY!

Some of you might even get paid to generate leads for yourself, ain’t that some crazy shit?

Just a quick primer, I didn’t invent the words I’ve used to describe the steps, tripwire and all that nonsense. I tried to find out who did but several places claim to have invented this stuff, so I’m just gonna leave it as is.

Here’s how to get new clients (or sell products), for whatever business you’re in, predictably and for little to no money.

So what will you learn:

  • How to grow a list of potential customers at a total cost of £0 per customer
  • How to then use email to sell those potential customers a low value product (this is an extremely important psychological transition from list member to CUSTOMER)
  • How to the use the people who buy your low value product (your customers) to sell a higher value product (this will be your main offering)
  • How to catch all of those people who fall out of your funnel and throw them right back into it

And finally…

  • How to sell them a further (recurring preferably) offer to squeeze the most value out of every customer.

Essentially, by the time you’ve read this article, you will have a fully functional automated sales funnel. It may not be profitable from day 1, but I will also show you how to analyse and tweak the funnel to make sure it makes you money.

In a nutshell here is what we will do:

  1. Buy a visitor to a landing page on your site
  2. Offer that person an incentive (LEAD MAGNET) to give you their contact info
  3. Use that contact info to create a series of emails that sells then a low value product (TRIPWIRE)
  4. Set up a further email series to sell your primary service or product (CORE OFFER) to the people who bought previously
  5. A final email series will sell them another offer (PROFIT MAXIMIZER) to squeeze additional value you can out of each person (this should ideally be recurring)

As you can see this is a fairly simple process in theory, and it works. Once you have this process working at a level that is acceptable to you, it is simply a case of pouring as much traffic as possible into the top of the funnel, it then simply poops out money into your various accounts.

It runs on the premise that a business can only be improved in one of 3 ways:

  1. Get more customers
  2. Make each customer spend more
  3. Get customers to buy more often

And I’m gonna show you how to do all 3 of those… OH MY!

NOTE: I USE THIS METHOD IN MY 2 PRIMARY BUSINESSES, MY AGENCY AND MY BLOG! I GENERATE CLIENTS FOR MY AGENCY (PRETTY MUCH ON DEMAND) AND SALES OF MY DIGITAL PRODUCTS!

This is the same process that pretty much every single successful business uses, including my own. We are talking about Mcdonalds, Starbucks, Amazon and pretty much every other business you have heard of that make a shit load of cash. Yes, even Google.

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[case study] How to increase conversion rate of ANY site by 30% almost overnight using facebook retargeting options – £20,000 ROI on £3,000 ad spend

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I’m guessing that at this point a lot of you have websites, or access to clients sites, and those websites sell some kind of product or service, well what would you say if I could help you increase conversion rate and increase sales and it would only take you a day?

Well… I can, and this article will show you exactly how I do it, and how you can recreate it, all the while either increasing your own income or allowing you to charge £500+ per month per client to do so (I generally get between £750-£1000).

So yet again.. Alas… here is my guide on:

How to raise conversions on ANY site by 30% overnight

It takes around 30-40 minutes to set up and will start generating results almost immediately, I generally leave it 24 hours before I check and there are ALWAYS conversions.

Now this method works best with sites that already have traffic coming in, but YOU NEED TO HAVE RETARGETING CODES INSTALLED FOR AT LEAST 1 NETWORK ON EVERY SINGLE SITE YOU HAVE ACCESS TO!

Here look – this is a screenshot of a new client of mine, the retargeting code was added 32 days ago and the results are already clear to see, in 31 days they have made 132 new sales, with an average profit per sale of £150(ish). The traffic to their site was nearly 10,700 visitors in this time. Averaging a conversion cost of just about £21. They have spent a total of nearly £2,800.
Not too bad going is it.

That’s £19,800 in sales from less than £3,000 spend. Simply from utilising their existing traffic

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Hustle – One of my favourite ever posts recreated!

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This article is based on one that I read a while ago, I recently noticed that it is no longer live so here is my own version of it. The basic premise is on why “hustle” is so important in your link building efforts, it is essential and the reason why you lazy link builders will be looking for work in a few months. A quote from the original article over on Carson Content… all credit to @mrjamescarson for this strategy whose content I used to adore before it vanished.

“It’s all very well saying, ‘You gotta have hustle’ and ‘I’ve got hustle’ but if you don’t know how to apply your hustler instincts to any process, you’ll be hustling in all the wrong places, doing loads of hustling and getting nowhere.”

It is basically a 12 step process/story from a link building outreach campaign, the reason I have decided to recreate this article is because it happened to me almost exactly the same as the original story, including the rejection and how it got overturned, statistics were also almost exactly the same except on a slightly smaller scale as my client was not as big as his.

The following is the story of my unbelievable tekkers/good hustle.

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