Whiteboard recreation:
– Good day, young fellows. Today is a start of a new video series. It’s loosely based around Eric Ward’s book. I’ll put a link somewhere. What makes a website link worthy? It’s a very, very important question that a lot of people ask me a lot of the time. So, I figured the best way to do this rather than give specific examples, we’d give the philosophy so you can create your own examples. I’ve never seen a better quote that sums up my entire philosophy. Okay, this is one from Eric, “The less useful”, and we’ll go into what useful means in a second… “The less useful your content, “the less likely you are to ever receive a link to it”, from Eric Ward. This is sort of, not the foreword, cause’ he does have a foreword as well, but this is like a subtitle of his book. By useful, it can be something informative, something funny, controversial, there are many, many ways to define that. Well think of, is this thing that I’m producing interesting to people? Will they have a use for it? Very, very difficult to define as I said. Maybe we can get a description going in the comments. A couple of examples of types of links, and there is one that I… There is one that I want to add that I forgot. We’ll just throw it right there. So, banner ads on websites, you can buy these, you can have them alternate placement and sort of things. Any sort of text ad, so that’s just your standard link with anchor text. But, the word ad, generally signifies that it’s been paid for. A tweet that contains your link, that counts. Facebook shares, it’s all the same thing. Links in a sort of email newsletter. Pay-per-click. So, this is… And just cause’ people sometimes struggle with my accent, pay-per-click not paper click. I know, someone stressed me on that last time, so, pay-per-click. These are all the forms of links. And, as I’ll go into a minute, these don’t all count as link building if you do them. Well, pay-per-click is also a type of link. You can get links on directories, Instagram posts; not so much within the post itself, but you’ll generally get these sort of traffic driving sort of teasers. So, I’ll be like, “Yo, check out my new teeth strips. “Link in description.” That sort of thing. And, widgets, not so much done anymore, but Amazon used to do this in a huge way. You could input onto WordPress sites where it would say, here’s all of the survival based ad products that we have that people might be interested in. You could also do it based on the personal preferences. They also include the links. And, basically anything where a page is mentioned by another page. There’s millions and millions of different things that could’ve been here. These are just the ones that Eric used in his book, so I’ve stole them, but added Instagram because it wasn’t such a big thing when Eric wrote it. As I said earlier, all of these types of links, they don’t all count as link building. Cause’ pay-per-click and email, they’re not gonna help you with your organic rankings. But, they will all drive traffic, and that’s the whole entire point of having a website, right? And, as soon as you start thinking of link building and SEO as a way of generating traffic rather than a way of ranking stuff, we’ll get into that in a future video, why I don’t sell based on rankings. Yes, I’m just making sure it’s the next one, but it is. All of these will drive traffic to your sites. Traffic generally means sales of whatever the fuck you’re selling, whether it’s yourself, attention, whatever you need, traffic equals that. So, that’s the end of chapter one. The best way to go about these sort of campaigns is to create a HUB. I say it as HUB, because there are many different ways of saying it. I use the word, HUB, because I probably heard it once and liked it. A HUB will answer every question that anybody has about that specific thing. And, they can niche HUBs or bigger. It has any upcoming news about that thing, you’ll see a lot of people at the moment selling that cryptocurrency sort of HUBs. And, it should be a little… It should do something that other places aren’t doing and you have to stand out, right. My core 10 by 10 strategy creates a HUB to begin with that could start a good foundation for a HUB and also test it. Because, what you’re doing is creating 10 really effective pieces of content and then building 10 links to them. If you can build 10 links to them, that’s a way of testing that people are interested in that thing. So, it gets you a good basis for a HUB. There’s another video that I’ll try and link it below. I’ll probably forget. But, you can find that on my YouTube channel. It creates 10 pieces of content and 10 links to each of those 10 pieces, creating a HUB and then testing that the HUB is effective. And, good examples of this, me. Known to be the arrogant person. Donray.me is a very, very good example of a HUB because, obviously, I made it with this in mind. So, the website itself is a formal way of presenting my information to you. It’s a way of getting what I want to say across to you guys. I do this in three different ways; theory, how to, and case studies. Those are the only three types of posts you’ll find on my website. So, keep that in mind. YouTube answers large questions, so things like this that are a little bit bigger than a 10, maybe five minute video. I don’t really want you to think about that much, but it’s also important. I’ll answer on YouTube, because it gives me the video platform. And, plus it has extra… It has an audience which helps generate money for me. Facebook itself uses three different ways. So, people can ask me questions, I can answer the questions, and I can could use it to sell. Let people know what I’m doing, it’s just a community builder. If you have all three of these things, that’s a great example of a HUB. Ta-dah! Sites that generally aren’t link worthy are eCommerce sites. They generally just, they only have their products. Maybe an about page, a concept page, stuff like that, but no actual information. I make these things better by creating content to help the people who want your product. So, for example, I recentlybought, like a weird little egg omelette making thing. I’ll show you when it’s actually ready. I’ll show you in the Facebook group, not on YouTube. So, these guys sell the egg thing. Luckily for them, it was something that I was already interested in, so I bought it. But they should do stuff like this: give recipes, workout tips, nutrition, things that are related. People who want eggs generally using it as a source of protein, and therefore are interested in other things such as nutrition and workouts. Eric, in his book, uses the example of a magic star. And, he gives an actual example of this. I don’t want to take too much of Eric’s content, but a searchable database of information, biographies of 700 magicians, magic world records, glossary of terms, and directory of magicians. All of these things add to the HUB element of this general magic. So it just sold a little magic tricks and stuff. And, the aim of this entire sort of strategy, making your site link worthy, is when somebody asks a question on a forum like Quora or like the old warrior forum, things like that, other people use your content as guides. So, they’ll say, “Oh, here’s the answer to your question.”, and share your content. Because, the best HUB around that thing like this. There are many, many, many, many, many ways to bypass all of this to get links. So, it’s not the only way, but it’s just the best way. Some examples, guest posts, you don’t need a HUB to do that. Money, you can pay for links, obviously. PBNs, build your own links. But, this is the ideal solution and results in much more organic ways of getting links. And that, my friends, is what makes a website link worthy.